Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Industrial coworking space eyes downtown KC; plans mixed office, warehouse amenities
A Northwest Arkansas-based startup plans to bring a new coworking concept to Kansas City this year — one that combines flexible office and shared warehouse solutions, said CEO Brendan Howell. “We call it industrial coworking,” explained Howell, co-founder and CEO of Loloft . “That’s a term that we’ve coined.” The company is aiming for a…
‘Proud capitalist’ to young social entrepreneurs: It’s OK to make a buck while saving the world
Darcy Howe encouraged budding, would-be founders to think about ways they can effectively scale their mission-driven ideas, drawing on KCRise Fund’s model for social entrepreneurship. “Being socially mission-driven is not mutually exclusive to making money,” Howe, founder and managing director of KCRise Fund, told Enactus students gathered Tuesday during an end-of-year celebration for the University…
Million-dollar corporate gift puts $25M Negro Leagues capital campaign on the board; now you’re on deck
Editor’s note: Bank of America is a financial partner of Startland News, although this report was created independently by the nonprofit newsroom. A historic age of impact is under way, said Bob Kendrick, as Kansas City’s Negro Leagues Baseball Museum unveiled plans for a new, state-of-the art campus backed by a $1 million grant from…
They walked right past us: Small biz owners shocked by low NFL Draft sales, now wary of World Cup
A massive surge in visitors and foot traffic as Kansas City hosted its first NFL Draft failed to score many points outside the event grounds this weekend, as countless small businesses along the city’s urban corridor reported a sharp dip in revenue. “I think we’re all looking at our numbers and everything right now, and…