Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Emerging esports org sets sights on sustainability, says it’s leveling up with industry veterans
A new esports organization has hit the ground running — and winning — less than six months since its founding, according to its Kansas City co-founder. M80 is set up for sustained success not just because the organization’s Valorant and Rainbow Six teams already boast one championship apiece, Nate Schanker said, but also thanks to…
How a Bonner Springs-based design firm turned a napkin sketch into this state-of-the-art camper
Whether a user is 51,000 feet in the air, or traveling across the Rocky Mountains on a camping trip, Infusion Design is focused on designing spaces that perform at the highest level for what a person needs and desires, said Sean Elsner. The company was always meant to stand out from the competition, the Infusion…
These two Small Biz of the Year finalists are among the half-dozen KC firms honored as Inc.’s ‘Best Workplaces’
A workplace in the era of talent shortages and a hyper-competitive jobs market is only as good as its ability to meet employees’ nuanced needs, said Melea McRae, a top founder whose marketing company was among six Kansas City firms selected for Inc. magazine’s Best Workplaces list. “Through our un-agency business model, we’ve built a…
PayIt goes outdoors, acquiring sportsman tech startup, Nashville hub for its expanded footprint
A newly announced deal to acquire Nashville-based conservation tech provider Sovereign Sportsman Solutions (S3) is expected to expand PayIt’s govtech solutions into the world of outdoor recreation — making it easier for hunting, fishing and boating enthusiasts to obtain needed licenses and permits. The strategic acquisition — subject to customary closing conditions and set to…