Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
LendingStandard closes $6.7M round with Flyover Capital among key longterm investors
A Kansas City startup’s efforts to streamline the commercial real estate industry are not only reducing wasted time and frustration for lenders and borrowers, said Keith Molzer, it’s making good on investors’ expectations of the tech-driven Saas marketplace. “LendingStandard has listened and responded to what the market needs,” said Molzer, founding managing partner at Flyover…
The journey can make or break an entrepreneur; Pipeline gala returns June 15 to celebrate connectivity at the intersection
Editor’s note: Pipeline Entrepreneurs is a partner of Startland News, though this report was produced independently by the nonprofit newsroom. Pipeline Entrepreneurs’ new era is all about community, said Melissa Vincent, with more than a nod to the resilience needed to sustain a vibrant startup ecosystem. “When you go through the Pipeline program, it becomes…
Royals partner with KC-linked CBD brand to tout health benefits of hemp for athletes
As an entrepreneur who grew up in Kansas City, teaming up with the Kansas City Royals to promote high-quality CBD products is a dream come true, said Dan Huerter, CEO of Pure Spectrum CBD. “To be able to work with such an iconic organization and to be a part of promoting health and wellness in…
Yoli Tortilleria’s grind to “honor the very humble tortilla” earns James Beard Award
Editor’s note: The following story was originally published by KCUR, Kansas City’s NPR member station, and a fellow member of the KC Media Collective. Click here to read the original story or here to sign up for KCUR’s email newsletter. Yoli Tortilleria, a Mexican tortilla bakery with a retail store on Jefferson Street on Kansas City’s Westside and a manufacturing location…