Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Their one-night concert event boosts Band of Angels; Why this duo turned up the volume for fifth year on stage
Music connects community in ways other mediums cannot, said Amber Giangregorio. “Life can be so serious sometimes, so it’s good to take a step back and have some fun. On Stage with SIS is all about having fun, while also supporting a good cause. It’s a time for our clients and community to get to…
Chef behind The Prospect KC selected for accelerator focused on employment, social impact
An emerging Kansas City culinary icon will help lead the way among socially-engaged entrepreneurs creating a more inclusive economy that helps overlooked individuals move workforce barriers to the back burner. Chef Shanita McAfee-Bryant is among 18 employment social enterprise leaders from across the country chosen by leading venture philanthropy REDF (the Roberts Enterprise Development Fund)…
Global capital network selects IoT startup as its first ‘Endeavor Entrepreneur’ candidate from KC
Endeavor Heartland, the Northwest Arkansas-based division of a global network built to support high-impact entrepreneurs, has officially made its first foray into the Kansas City market, the organization announced. Pepper, a full-stack Internet of Things (IoT) platform-as-a-service provider, in May became the inaugural company from the Kansas City region to join Endeavor’s entrepreneurial ecosystem. Shawn…
New CEO for KC Fashion Week; transition keeps an industry champion on the runway
A shift in leadership at Kansas City Fashion Week is expected to emphasize the brand’s commitment to showcasing and promoting local and national talent within the industry, its outgoing executive said. “The future of the fashion industry in Kansas City is in the best possible hands,” said co-founder and CEO Philip Willoughby, announcing the sale…