Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Their designs are so unique they’re one-of-one; ‘slow fashion’ duo turns thrift store finds into runway-worthy fits
A Kansas City couple’s upcycled fashion brand is making waves, as thousands of social media followers — and some high-profile names — have taken note of the company’s repurposed “one-of-one” clothing pieces. The passion project of co-founders Jared Armstrong and Caylin Willis, Yvonne and Mitchel takes clothing materials from thrift stores and reimagines them into…
New Kauffman CEO begins her ‘journey of impact’ with renewed focus on Kansas City
Editor’s note: The Ewing Marion Kauffman Foundation is a financial supporter of Startland News. Work within Kansas City to inspire education and entrepreneurship has a ripple effect across the region, said Dr. DeAngela Burns-Wallace; and the Ewing Marion Kauffman Foundation is doubling down on its commitment to the Kansas City community under her new leadership. …
This one-day competition builds more than apps, organizers say; Hack Midwest aims to reveal what humans are capable of creating
Kansas City’s largest app building competition is set to return in September — with more than 300 software engineers competing in teams for a piece of $22,500 in winnings. Hack Midwest, which began in 2012, brings together developers for a 24-hour “hackathon,” during which the teams race against the clock — and each other — to…
Island vibes getaway: ‘Lei Away’ festival to showcase tropical flavors in landlocked KC
Kansas Citians won’t have to leave the city to enjoy a tropical escape during Labor Day weekend. The freshly announced Lei Away festival is expected to bring the spirit of the islands to the plains. “We are highlighting all the wonderful things that are tropical-centric in Kansas City, which is ironic because it’s so landlocked,”…