Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
KC Chamber adds honor for artists, creatives to its awards lineup; emphasizing arts’ impact on economy, culture
A new award planned for the KC Chamber’s Small Business Celebration in June is expected to honor an entrepreneur who has put their artistic talent to work as a small business, said Vicky Kulikov. The first-time Luminary Arts and Creative Small Business Award is set to be announced alongside four other high-profile specialty small business…
$60M investment for Urban Outfitters’ clothing rental sister brand expected to create 750 KC jobs
RAYMORE, Missouri — The opening of a 600,000-square-foot fulfillment center for Nuuly, a women’s clothing rental brand, is an exciting moment for the region, said Chris Gutierrez, buoyed by company officials’ plans to create 750 new jobs over the next five years. A press conference Tuesday celebrated the second local facility for URBN, which in…
KC gets its first pro pickleball team; Why a staunch tennis purist put down his racket for a paddle
Pickleball has given former professional tennis player Daryl Wyatt a new lease on life, he shared, and now he’s hoping to ace Kansas City’s serve into next-level pickleball. The Kansas City Stingers — one of six U.S. expansion teams — is joining the National Pickleball League in 2024, under the ownership group of partners Julie…
Free office space at nbkc bank awaits one Kansas City area small business
Editor’s note: The following is sponsored by nbkc bank, which has locations in Leawood and Overland Kark in Kansas, and Liberty and Kansas City in Missouri. Many small businesses struggle to find ample attractive office space at a low cost. Thanks to nbkc bank, one business will secure such space at the best rate possible…