Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
KC is creating jobs like never before; here’s what’s behind the surge (hint: it’s small biz hiring)
Editor’s note: KCSourceLink and MOSourceLink are non-financial, community partners of Startland News. The latest ‘We Create Jobs’ report highlights the continued economic impact of KC’s small businesses and tech startups Kansas City startups created more than 19,700 jobs in 2022, yet again creating more jobs than in any of the previous five years. Additionally, as…
Food fit: Kansas City health startup attains Endeavor Heartland greenlight at first KC selection panel
Moving forward in the process to become an Endeavor Entrepreneur builds on 18 months of momentum for the newly branded Attane Health, said founder Emily Brown. Her Kansas City-based, food- and nutrition-focused startup moved one step closer to the Endeavor designation — a move that ultimately would elevate Attane Health on a global scale —…
Waldo Thai owner serves first chef collaboration for Kemper Museum’s Artist Dinner Series
The first in a series of three dinner events at the Kemper Museum of Contemporary Art is set to feature James Beard semifinalist Pam Liberda, head chef and owner of Waldo Thai — creating a one-of-a-kind dining experiences blending together the creative worlds of food and art. “Kemper Museum has always cultivated connections between contemporary artists…
No ribbon cutting when a business closes, Plowboys founder says: Know how to start (and stop) on your own terms
A year and a half after Todd Johns closed his restaurants to focus instead on Plowboys-branded retail products, Johns would rather leave a legacy that’s felt within the Kansas City barbecue community than be known as a legend, he shared. “I’d rather know that I helped someone here,” the president of Plowboys Foods told attendees…