Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Digital Health KC debuts Lumi Awards with star-powered roster of tech honorees
Healthcare is a team sport and Kansas City has all the players, said Dick Flanigan, heaping praise on the region’s innovators at the intersection of healthcare and technology. “We have key entries in every sector, allowing us to tap into these companies and individuals to truly form a winning team,” said Flanigan, president of Digital…
Shoppers lined the block to visit their vintage clothing store; now they’ve curated a new, larger space in KC’s West Bottoms
As brothers Thomas and Reade Rex open the doors to their relocated and expanded vintage clothing store this weekend in Kansas City’s West Bottoms, the event will be a culmination of years of hard work, passion, and a shared vision — plus significant customer support and loyalty, they said. “We’ve always done things together,” said…
World Cup will be KC’s biggest-ever event, top founder says (and local businesses can still get in the game)
When Neal Sharma co-founded DEG at the turn of the millennium, Kansas City felt like it had an inferiority complex, he said. Fast forward to 2024, and the city is teeming with extrinsic validation, he added. The exited founder-turned-civic leader hopes being a World Cup host city in 2026 pushes Kansas City to take a…
ProX names equity-centered leader as first executive director of its popular student intern program
The new leader of ProX — one of the largest paid internship programs in the country — is expected to be instrumental in taking the Ewing Marion Kauffman Foundation affiliate to the next level, said Dr. Bill Nicely. ProX and the Kauffman Foundation on Thursday announced the appointment of Solissa Franco-McKay — a longtime supporter…