Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Candidates: Unchecked property crime against businesses driven by prosecutor’s failure to hold offenders accountable
Melesa Johnson, Tracey Chappell share their solutions for combatting recent uptick in break-ins at Kansas City businesses Editor’s note: Jackson County Prosecutor Jean Peters Baker is not seeking re-election, so it’s an open race for her countywide seat. Democrat Melesa Johnson and Republican Tracey Chappell are running in the 2024 general election with a vote…
A simple sauce passed down six generations is headed to your table; Lenexa man says that’s his family’s great legacy
Jack Williams’ dream of seeing his great-grandmother’s picture in every grocery store across the country is one step closer to reality as the Lenexa entrepreneur’s jars of Grandma Morrelli’s pasta sauce — emblazoned with her photo — hit Kansas City shelves. “I’m trying to honor her and family traditions,” he said, describing how the venture…
Here’s how a new data dashboard could help KCMO redirect funds to small businesses
A new data dashboard built to better understand Kansas City’s business needs — and guide the city’s response — is not only revolutionary for the metro, said Nia Richardson, it could be the first of its kind, period. Small business advocates already are calling it a win. “I don’t know of any other city or playbook…
Modern world requires entrepreneurs to think like creatives, says KU’s Innovator in Residence
Editor’s note: The University of Kansas’ School of Business is a partner of Startland News. LAWRENCE, Kansas — Building a skill set around creativity is critical to entrepreneurship — especially at a time when careers can be short-lived, said Josh Wexler. “Jobs are no longer for life,” explained the Innovator in Residence at the University…