Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
The brands are promotin’ some ball: KC businesses look to capitalize on Royals’ playoff return
Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon. Click here to read the original story. The Kansas City Royals are back in the Major League Baseball postseason for…
LaunchKC studio cultivates regenerative look at social challenges; this founder grew his business too
Joining the third cohort of LaunchKC’s Social Venture Studio forced Jacob Canyon to get out of the day-to-day operations of Good Oak — even if for just one day a week — and instead focus on building the business, he shared. “Having that time set aside to do the long-term thinking and strategic stuff has…
Trio of KC healthtech startups wrap NXTUS competition; Marma scores pilot project
WICHITA — Companies working to improve Kansans’ health and community growth momentum across the state just completed an eight-week competition in hopes of developing collaborative relationships to scale alongside new regional partners. Three Kansas City startups were among a cohort of 10 finalists — drawn from global innovation hubs to participate in the NXTSTAGE Community Health…
KU Innovation Park launches Oread Angel Investors network to boost Jayhawk startups
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. LAWRENCE — A newly announced angel investor network is expected to support high-growth tech and bioscience startups linked to the University of Kansas, said Adam Courtney, opening greater access to…