Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Global employers use KC’s backstitch to engage and keep top talent; now smaller companies can too
One of Kansas City’s most quietly impactful startups built its employee communications platform behind the scenes for Fortune 500 companies; now it’s scaling those proven solutions to a new market: smaller businesses that need the same worker engagement, said Jordan Warzecha. Crossroads-based backstitch — a leader in digital solutions for HR teams — on Tuesday…
LaunchKC winner acquired by Gradient Health, pushing equitable AI innovations to market faster
The founding team behind DataAppraisal — a startup that earned early backing from LaunchKC and Digital Sandbox KC in 2022 — believes their shared vision with leaders at Gradient Health will help their combined company “improve healthcare AI and make an even bigger impact.” DataAppraisal, led by Tam Tran and Roger Ngo, announced its acquisition…
Next stop for 10 founder finalists: A pitch competition at Union Station worth $42K+
Ten finalists are on track to hit the stage next month at Union Station — stepping into the spotlight to share their startup and small business visions while competing for tens of thousands in prize money. The popular AltCap Your Biz Pitch Competition returns during Global Entrepreneurship Week-Kansas City for a live pitch event at…
Emerging at Pure Pitch Rally: These 8 young startups hope to close a critical funding gap
Eight emerging tech startups are rallying for the Pure Pitch stage as one of Kansas City’s premiere pitch competitions approaches a decade of impact and innovation. “This is the ultimate affinity and legacy club that grows businesses in Kansas City,” said Karen Fenaroli, presenting sponsor and founder of the Pure Pitch Rally, which returns Monday…