Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
If their shop smells like Travis Kelce at Christmas, these candle chemists called the right play
When the owners of Decori home and gift shop at the Village at Briarcliff suited up to create a Travis Kelce candle scent, they turned to their virtual assistant to help make the call. Alexa suggested a play on the “audacious, confident and powerful” scents of Creed Aventus. Three formulations later, partners Ralph Liebetrau and…
Downtown food hall hits closing time; Strang’s chef-driven concept leaving lightwell
Strang Chef Collective is serving its final customers within the food hall’s downtown space, said CEO Shawn Craft, announcing the lightwell location would close Tuesday “despite the company’s best efforts over the past year to keep it open.” The chef-driven concept — through which diners experience a mix of global and elevated comfort flavors —…
KC Daiquiri Shop closing Dec. 1; iconic duo behind the party vibes plans to ‘regroup, reflect, and rebuild’
The good times roll through the weekend at KC Daiquiri Shop as the well-known Mardi Gras-themed getaway on Grand Boulevard shuts down its years-long revelry. “This decision has not come lightly,” Kinley Strickland and Calvin Vick, owners of KC Daiquiri Shop, said Monday in a social media post announcing the business’ plans to close Dec.…
Side hustle to help autistic adults belong in the workplace earns young founder Student Entrepreneur of the Year honor
Grace Kertz is redefining what workplace inclusivity can look like with Sensory Sync, an AI-powered platform designed to support neurodivergent employees. Her work on the innovative venture on Thursday earned her the title of UMKC Student Entrepreneur of the Year. “Sensory sync is an enterprise grade DEI and wellness platform sold to companies. It utilizes…