Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
17 KC entrepreneurs selected to ‘ScaleUP!’
A KCSourceLink program that connects high-achieving entrepreneurs with mentors and resources announced its latest brood of businesspeople. ScaleUp! KC revealed Wednesday a group of 17 Kansas City-area entrepreneurs that hope to kick their businesses into higher gear. The diverse group includes entrepreneurs in such fields as software, transportation, fitness, food and more. It is the…
Kauffman Foundation dishing $2M to programs for entrepreneurs
With a new CEO and revamped strategic plan, the Ewing Marion Kauffman Foundation is bolstering its support of U.S. programs aimed at helping entrepreneurs. The Kansas City-based foundation is allocating about $2 million in grants to tax-exempt organizations expanding programs that are successful in supporting U.S. entrepreneurs. The grants, which will range between $250,000 and…
Mentorship opportunities abound in KC
Those hoping to further their businesses with the help of seasoned professionals need not look far. An array of opportunities await professionals seeking help to find their way through the foggy labyrinth of creating a business. Organizations such as KCSourceLink, which helps startups and small businesses find resources to grow, work to connect entrepreneurs with…
KC learning, sharing stories at TECHNA conference
Dozens of leaders in North American technology will be arriving in Kansas City this week to learn about area successes like Google Fiber and the Cisco Smart City project. Set for Wednesday through Friday, the annual Technology Councils of North America (TECHNA) conference will host about 60 cities’ technology councils from the U.S. and Canada.…