Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Meet the 10 startup winners of LaunchKC’s $50K
LaunchKC announced the winners of 10, $50,000 grants Friday during a celebration at the inaugural Techweek Kansas City conference. More than 40 judges evaluated pitches from 20 contest finalists, who pitched their companies Friday morning at Union Station before a crowd of about 100 people. LaunchKC kicked off in February and nabbed nearly 500 total applicants…
KC picks who they think will win LaunchKC’s $50K grants
Twenty startups are hoping to snag $50,000 during the LaunchKC grant competition. Nearly 500 companies applied to be part of the contest, which will be announcing the winners at Techweek Kansas City at 3 p.m. Friday. Below are predictions from a few members of the tech, startup and entrepreneurship community meandering around Techweek on who…
A chat with Tinder co-founder Jonathan Badeen
Tinder co-founder Jonathan Badeen’s roots run deep in the Kansas City area. A native of Leawood and a graduate of Barstow High School, Badeen stopped by Techweek Kansas City Thursday to discuss the popular app — Tinder — that he helped create. Badeen, who’s also a fan of the University of Kansas Jayhawks and Kansas…
Nixon announces $1.2M in grants to KC programs
Missouri Gov. Jay Nixon made an appearance at Techweek Thursday to announce $1.19 million in grants to three Kansas City organizations through the Missouri Technology Corporation. Of the $1.19 million, $565,000 is going to LaunchKC, $500,000 is going to the Digital Sandbox KC and $125,000 is going to the Independence Economic Development Council. The 2016 Missouri…