Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Bipartisan support sends Kansas’ angel tax credits to governor’s desk
After months of lobbying Kansas lawmakers, Kansas City area entrepreneurs are celebrating a legislative victory Monday that will extend a popular tax credit program for five more years. While now awaiting Gov. Sam Brownback’s signature, Kansas Senate Bill 149 will extend the life of the Angel Investor Tax Credits program through 2021. The $6 million…
Mobility Designed to ‘bottle lightning’ from viral video success
The international spotlight is shining bright on Mobility Designed, a Kansas City startup that’s snagged tens-of-millions of viewers interested in their futuristic crutches. Last week, Mobility Designed’s ergonomic crutch was featured in a Tech Insider video that’s now attracted more than 38 million views around the world. That particular video has now been re-edited and…
106-years-young Hallmark is evolving with the collaborative economy
The collaborative economy is everywhere. You may have heard it by another name — like the sharing, on-demand, access, peer, freelance or gig economy. You’ve definitely heard of its national headliners Uber and Airbnb, but it also has a local presence with firms like PopBookings, Farmobile and MachineryLink. Since first showing up on radars eight…
The Collective Funds targets Kansas City startups with $10M
The Collective Funds — a new venture capital group in Kansas City — will be exclusively targeting early-stage firms in the area starting as early as this summer. Led by four Kansas City entrepreneurs, the $10 million fund aims to fill an area funding gap as well as inspire a cultural shift among…