Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Sprint Accelerator graduate acquired by medical giant
A large California-based health care provider recently announced that it acquired Medicast, a graduate of the Kansas City-based Sprint Mobile Health Accelerator program. Providence St. Joseph Health purchased the firm for an undisclosed amount for its logistics and management platform that automates remote care delivery. In 2014, Medicast participated in the inaugural, three-month program at…
Uber finds KCMO’s proposed ride-sharing regulations ‘troubling’
In a move that will likely reignite lively discussions among government, businesses and residents, the City of Kansas City, Mo. is now considering changes to its ride-sharing regulations for companies like Uber. By directive of the Kansas City Council, city officials are reviewing rules drafted in April of 2015 that aim to ensure public safety…
What do 1 Million Cups presenters reveal about KC’s entrepreneurial community?
Editor’s note: Opinions expressed in this commentary are the author’s alone. Every Wednesday morning in Kansas City and 91 other cities nationwide, one or two early-stage startups present a six-minute profile of their companies to a diverse audience, followed by 20 minutes of open Q&A. I recently reviewed 51 presentations delivered at 1 Million Cups…
Events Preview: ECJC Sales Series
There are a boatload of entrepreneurial events hosted in Kansas City on a weekly basis. Whether you’re an entrepreneur, investor, supporter or curious Kansas Citian, we’d recommend these upcoming events for you. WEEKLY EVENT PREVIEW The Sales Series: PAIN! When: July 28 @ 10:30 am – 12:00 pm Where: Enterprise Center in Johnson County Tom Mulligan…