Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
How this founder’s hobby (plus a little trouble) became Oak Park retail incubator’s biggest success story
“Big Chunky Blankets” — soft as a baby’s cheek and custom knitted in any color of the rainbow — folded into the foundation of what would become Maryann Nzioki Hult’s resilient, nearly pandemic-proof foray into entrepreneurship. They put local Tabu Knits on the online map of must-have-items, and then became the seed of two Johnson…
Big win for UMKC: Unlocking top tier research status gives KC new competitive edge
A new milestone for the University of Missouri-Kansas City — achieving status as Kansas City’s first Carnegie R1 research institution — is expected to help boost the region’s ability to start, grow and scale more startups, leaders said this week, emphasizing the role university-led research plays in innovation across industries and communities. “It’s absolutely massive…
KC Bier Co building new 30,000-square-foot urban beer garden; founder brewing a space for all
A Kansas City-built, German-style brewery is expanding to Lenexa — bringing an authentic Bavarian beer garden experience to Johnson County, said founder Steve Holle. Developed in partnership with West Star Development, the new KC Bier Co. venue will feature a large outdoor space, an indoor restaurant, private event areas, and a stage for live music…
Founder Problems: Podcast captures the ‘messy middle’ you don’t see on entrepreneurs’ highlight reels
A new Kansas City-based podcast is skipping over the fairy tale stories of founding a startup; instead diving straight into the messy parts, the hosts shared. Founder Problems — hosted by local entrepreneurs Sarah Schumacher, Zach Oshinbanjo, and Lee Zuvanich — is embracing the aspects of starting and running a business that no one wants…