Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
KC cartoonist captures conversation on immigration and entrepreneurship
Tucked amid a crowd of about 80 people at Think Big Partners Tuesday, Kansas City artist Jasur Rakhimov swiftly sketched a conversation unfolding before him on immigration and entrepreneurship. A cartoon-style artist, Rakhimov stopped by Startland News’ fifth Innovation Exchange that focused on immigration and entrepreneurship to not only share his talents but also to…
MusicSpoke changes the tune of the sheet music industry
No matter your level of musical expertise, it’s no doubt you’ve touched a piece of sheet music — whether at church, in school or just for fun. “Music touches everybody’s lives,” said Jennifer Rosenblatt, co-founder of MusicSpoke. “If you didn’t grow up singing or playing an instrument, you have children who did or nieces and nephews. You…
Events Preview: LaunchCode, KC Saas
There are a plethora of entrepreneurial events hosted in Kansas City on a weekly basis. Whether you’re an entrepreneur, investor, supporter, or curious community member — we recommend these upcoming events for you. Innovation Exchange When: Feb. 21, 4:30 p.m. – 6:00 p.m. Where: Think Big Coworking Rarely are all the facts of breaking news included…
Mid-America Angels invests $287K in medical firm Voxello
The Kansas City-based Mid-America Angels investment group announced that it’s backing an Iowa-based medical device company. The regional network of angel investors announced Monday that it invested $287,000 into Voxello. The company created the “noddle,” which allows hospitalized patients to communicate nonverbally. The device detects voluntary gestures — such as a tongue click, eye blink or…