Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Photo gallery: KC’s biggest coworking studio Plexpod Westport Commons
Launched in 2015, Plexpod Westport Commons recently opened its doors after completing phase one of the project to revamp a middle school to become a coworking campus. Read more about the project, or take a video walking tour here.
KCultivator Q&A: Ex-detective Donald Carter talks duck brains, Kendrick Lamar, MLK Jr.
Editor’s note: KCultivators is a new, lighthearted profile series we’re kicking off to highlight people who are meaningfully enriching Kansas City’s entrepreneurial ecosystem. If you have suggestions on people or have feedback, let us know what you think! For Donald Carter, kindness is serious business. After a decade-long detective career with the Kansas City Police…
DivvyHQ founders named finalists for prestigious EY Award
The two men leading the fast-growing tech startup DivvyHQ have been named finalists for the Entrepreneur of the Year 2017 Award in the Central Midwest. DivvyHQ co-founders Brody Dorland and Brock Stechman both were named finalists for the award on Thursday, lending credence to the duo’s tech. DivvyHQ created a planning and collaboration platform…
Effort hopes to rebuild eastern KC neighborhood by reviving jazz roots
Since the 1920s, jazz has built a reputation for Kansas City. About 90 years later, a local organization is hoping the power of jazz can rebuild Kansas City. Led by co-founders and spouses Daniel and Ebony Edwards, KC Jazz LP is working to establish Kansas City as the jazz recording capital of the world while…