Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
KCultivator Q&A: Prep-KC CEO Susan Wally on environmentalism, horseback riding, urban edu
Editor’s note: KCultivators is a new, lighthearted profile series we’re kicking off to highlight people who are meaningfully enriching Kansas City’s entrepreneurial ecosystem. Check out our first profile with Donald Carter here. You may know Susan Wally as CEO of the education nonprofit Prep-KC, a member of KC Rising’s Human Capital committee or as a board…
Dundee Venture Capital tops goal with oversubscribed, $31M fund
In conjunction with welcoming a new partner to its ranks, regionally-focused fund Dundee Venture Capital recently surpassed its goal to raise a $30 million investment fund targeting Midwest startups. The Omaha-based fund announced that its third fund is oversubscribed at $31 million and will target startups in Kansas City, St Louis, Omaha, Lincoln, Denver, Indianapolis,…
Kauffman, UMKC symposium hopes to inspire and challenge social entrepreneurs
To spur more socially-minded ventures in the metro, the Ewing Marion Kauffman Foundation and University of Missouri-Kansas City are teaming up to host the fifth-annual Midwest Symposium on Social Entrepreneurship. Set for May 15 and 16, the two-day event will welcome about 125 attendees from the region, offering workshops, panel discussions and speakers. Tony Luppino,…
Fund Me, KC: The Fishing Caddy aims to hook good times for family, friends
Editor’s note: Startland News is continuing its new segment to highlight area entrepreneurs’ efforts to accelerate their businesses. This is an opportunity for entrepreneurs to share their stories to gain a little help from their supporters. If you or your startup is running a crowdfunding campaign, let us know by contacting news@startlandnews.com Who are you?…