Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Area ag tech firm TechAccel expands to St. Louis
TechAccel announced Thursday that it will expand to St. Louis, Mo., opening office space within the Donald Danforth Plant Science Center, a nonprofit research center. Based in Mission, Kan., TechAccel is a venture and research firm that invests in advanced agriculture and animal health technologies. The development marks the first time the company has established…
TEDxKC announces a perspective-altering lineup for its summer event
Prepare to shift your perspective. One of the largest, independently-organized TEDx events in the world, TEDxKC has announced perspective-altering speakers for its summer event. With a theme of “perspective,” the ninth-annual TEDxKC is set for Aug. 18 at the Kauffman Center for the Performing Arts. Nearly 3,000 people attended TEDxKC in 2016 and, like years…
CAPS expands innovative education program to 6 KC area school districts
CAPS, an area innovation education network, is continuing to grow its impact in the Kansas City metro as it expands to create two new programs this fall. The Center for Advanced Professional Studies (CAPS) is adding two local programs this fall, bringing its total reach to 14 school districts in Missouri and Kansas. CAPS is…
Fund Me, KC: Wobblrs offers a soccer-specific tailgate game
Editor’s note: Startland News is continuing its new segment to highlight area entrepreneurs’ efforts to accelerate their businesses. This is an opportunity for entrepreneurs to share their stories to gain a little help from their supporters. If you or your startup is running a crowdfunding campaign, let us know by contacting news@startlandnews.com Who are you?…