Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Setting global record, more than 200 celebrate KC Coworking Day (with photos)
Coworking hard? Or hardly coworking? That was the question I asked myself amongst a crowd of about 200 local entrepreneurs, artists, government officials, nonprofit workers and community members who gathered Wednesday at the spacious Plexpod: Westport Commons to set the world record for the most people coworking in one place at the same time. As…
VIDEO: Startup leaders talk KC Startup Foundation (plus bloopers)
So, what exactly is the Kansas City Startup Foundation? For one, it is a foundation. Secondly, it involves startups. And last but not least, it serves Kansas City. If you have ever found yourself confused about what exactly the Kansas City Startup Foundation does and which programs it offers, then the video below is for…
Survey: KC small businesses lack action on diversity, inclusion efforts
For many small business people and entrepreneurs, working outside the corporate world has its perks. Some like the nimble nature of a small team, as well as the death of the cubicle. Others appreciate the adrenaline that comes with taking risks. Aside from the benefits, a recent study suggests that smaller businesses in Kansas City…
Arredondo: Serendipity, passion collide to form the KC Startup Foundation
I’m not going to lie. It’s been a heckuva ride. Who could have imagined the Kansas City Startup Village’s serendipitous start in Fall 2012 would turn into all this? Not me. I vividly remember the nights Matthew Marcus and I were awake at 2 a.m., trying to keep up with the flood of emails from…