Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Techstars Spotlight: Ampogee ‘gamifies’ manufacturing work
Measure. Assemble. Test. Repeat. The monotony of manufacturing jobs might make it difficult for workers to feel appreciated and recognize their impact. Ampogee’s solution: Game on. The Greensboro, North Carolina-based startup — which earned a spot on the inaugural Techstars KC cohort last month — has developed a software-as-a service platform, which “gamifies” employee performance.…
CityShape offers KC’s fitness-minded variety, exercise exploration
Variety is key to connecting a diverse fitness community, Shannon McGinley said. Her company, CityShape Fitness, aims to bridge the gaps by offering web-based monthly memberships that give users access to a range of gyms and studios across the metro. “It’s about building community in Kansas City, and connecting people to all the tools…
Deadlines loom for funding, educational and fellowship opportunities
Opportunities abound, Kansas City. Whether you’re an early stage entrepreneur looking for some extra cash, representing an organization aiming to double down on its efforts, or someone seeking mentorship, the Kansas City entrepreneurial community has options available — if you take the initiative. To lend a hand, we’ve gathered some timely opportunities. Act quickly! Deadlines are…
CPR alert! KC Fire adopting tech to notify bystanders of cardiac arrest
Embracing innovation and collaboration, the Kansas City Fire Department is expected to launch technology this month that is designed to notify residents trained in CPR when a person in their vicinity experiences sudden cardiac arrest and is awaiting first responders. Sudden cardiac arrest is responsible for about 350,000 deaths a year, according to the American…