Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Jobs alert: 5 Techstars firms now hiring in Kansas City
Less than halfway through Techstars’ three-month program, five startup companies in the class are hiring. The program’s first annual cohort — which included 10 startups — spent the first month meeting nearly 100 mentors and investors. Following the feedback, half of the class is ready to scale and hire more people, said Techstars managing director Lesa Mitchell.…
Techstars Spotlight: Startup hopes to bridge teacher-school gap
Matching best-fit teachers to school districts can be challenging, Michael Barnes said. Serving nearly three years as a district talent manager at Austin Achieve public schools, in Austin, Texas, Barnes felt a lot of pressure to make the right decisions for students. “Oftentimes I would stay up until 2 a.m., wishing I had better teachers…
5 TEDxKC perspectives on navigating life’s next disruptions
What’s the greatest threat to humanity? Self obsession? Artificial intelligence? Resentment? Depends on your perspective. An eclectic group of TEDxKC presenters gathered Friday at the Kauffman Center of Performing Arts to share their expertise on how art, philosophy, technology, individual experiences and even interpersonal relationships shape the perspectives through which people see the reality around…
TEDxKC speaker Shantanu Bala: Tech moves communication beyond words
Editor’s note: Startland News is exploring a few of the most impactful quotes from speakers at Friday’s TEDxKC event at the Kauffman Center for the Performing Arts. “The blind cannot only lead the blind, but lead any of us who can see to experiences that we’ve never seen before.” — Shantanu Bala Think about the…