Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Beyond Collisions: KCSourceLink duo craft book to build entrepreneurial ecosystems
When you’ve worked more than 15 years cultivating an entrepreneurial community, you’re bound to pick up a wealth of tools and insight. And in the case of Maria Meyers and Kate Hodel, the duo’s experience and knowledge have coalesced into a book that aims to provide cities a guide for how to broadly support entrepreneurs.…
KCultivator Q&A: Pedro Zamora percolates on chupacabra, HEDC, Mom’s slow-drip Folgers coffee
Editor’s note: KCultivators is a lighthearted profile series to highlight people who are meaningfully enriching Kansas City’s entrepreneurial ecosystem. Check out our features on ‘fashionpreneur’ Jordan Williams, Plexpod founder Gerald Smith, innovation coach Diana Kander, Victor & Penny’s Erin McGrane, SEED Law’s Adrienne Haynes, Code Koalas’ Robert Manigold, Prep-KC CEO Susan Wally and community builder Donald Carter.…
Contract Canvass develops tool for future dominated by freelancers
Chris Brown is working to put his law firm out of business. The Kansas City attorney — who for years has served creative professionals across the metro — recently created a contract automation tool for freelancers, eliminating a part of his business at Venture Legal. But while Contract Canvas might disrupt a facet of his…
Five inspiration points in Westport’s new Freedom design showroom (Photos)
Carol Espinosa bears a striking grin as she bounds up the steps to the rejuvenation area at Freedom Interiors. Palpable excitement beams through her voice. “This is possibly my favorite part of the showroom,” she says, pointing out the lush green carpeting, comfy seating and 360-degree view of the renovated space at 4000 Washington St.…