Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Amazon narrows finalists for HQ2; Kansas City not on the list
Kansas City apparently isn’t the prime location for Amazon’s HQ2, but area development leaders say the lessons learned from pursuing the online retail giant’s second headquarters not only united the metro, but better prepared it for future bids. “I understand that some Kansas Citians may be disappointed by the Amazon announcement,” Mayor Sly James said…
Pipeline readies fellows, judges, award finalists ahead of Innovators gala
It’s nearly gala time for the Pipeline Entrepreneurial Fellowship and its alumni, as the program prepares to award top honors next week. Eight fellows from the 2017 Pipeline class are set to compete in an Aug. 25 pitch competition, which will culminate with one participant being crowned Innovator of the Year during a sold-out “The…
Truck hailing tech firm Bungii straps down $3M in oversubscribed round
Ben Jackson and his team were so determined to meet their fundraising goal they didn’t notice they crushed it. “One day, we looked up and realized that we were already substantially oversubscribed,” said Jackson, co-founder of Bungii. “We’re super excited and thankful for it. … Our team attacked that goal hard.” Bungii — which created…
2018 Startups to Watch: Mycroft gives voice to corporate outsider tech
Editor’s note: Startland News selected the top Kansas City firms to spotlight for its annual Startups to Watch list. The following is one of 2018’s companies. To view the full, ranked list of Startups to Watch, click here. The in-house, top-tier technology at Mycroft speaks volumes about the competitiveness of the Kansas City company’s open-source…