Best-in-show FitBark pet tech now groomed for 2019 launch on FitBit
December 17, 2018 | Austin Barnes
Kansas City-bred FitBark is set to unleash a new partnership with industry-leading fitness wearable FitBit in early 2019, the company announced Monday.
“For many of us, happiness is about helping others achieve their goals,” said Davide Rossi, CEO and co-founder of FitBark. “We may not have the motivation to get in the gym every day, but if we know our pets desperately need their exercise to stay healthy, we’ll go out of our way to make sure they get it.”
Davide Rossi, FitBark
“The commitment to the health of our pets is the key to our own health and happiness,” he added.
FitBark’s app and watch face will launch in the Fitbit app gallery within the first quarter of the year, allowing users to track their steps, calories, and other activity alongside and in comparison with those of their pet, Rossi explained.
Click here to read about fellow KC-based startup Sickweather’s integration into FitBit.
“This partnership enables us to put our mission on the radar of millions of health-conscious dog owners — with more than two-thirds of households owning a pet in several of our key markets,” Rossi said of momentum the FitBit partnership brings to FitBark.
Click here to read more about Rossi’s philosophy on the pet lifestyle industry.
Named by Startland as a startup to watch in 2017, FitBark — developed by Rossi alongside his sister, Sara Rossi and Fabrizio Filippini — aims to improve the physical fitness of consumers’ four-legged family members through the use of wearable tech.
Expanding its market reach, Fitbit launched the Fitbit Ace activity tracker, earlier this year — designed to monitor the physical fitness of kids — a move that aligned the brand with FitBark’s commitment to whole-family fitness, Rossi added.
“We’re humbled that Fitbit is now supporting our mission to include not only kids, but also fur kids in everyone’s health journey,” he said.
Click here to learn more about another FitBark partnership with Animal Planet.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Fitbit integrating Sickweather illness forecasting into new wearables
Sickweather is stepping into the wearables market. A new partnership with industry leader Fitbit is expected to see the Kansas City-based startup’s illness forecasting technology integrated into Fitbit’s new products. “Smartwatches provide a powerful platform to deliver important health tools that help our users manage conditions more conveniently than ever before,” said James Park, co-founder…
Surveys, rewards dying: Tapyness scores customer feedback with one-tap, 3-second experience
No one takes 15-minute surveys anymore, said Matthew Korte, co-founder of Tapyness, a Lawrence-based customer experience platform that provides real-time feedback via kiosks in client businesses. A typical Tapyness interaction takes three seconds, he said. “We’re down to the millisecond, and we’re aggregating hundreds of tablets simultaneously within one brand to go: ‘Here’s the health…
Lean Lab rebrands to reflect its evolution within education innovation
The Lean Lab has announced a rebranding effort to better reflect and differentiate it from other groups in education innovation, said co-founder Katie Boody. Unveiling a new look in late April, the Kansas City-based organization is now LEANLAB Education, which Boody hopes will better communicate its mission, she said. “We know the nature of our…
H3 win at Regnier challenge puts Roy Scott $20K closer to his slice of $3B edtech market
The oversized novelty checks are piling up at H3 Enterprises’ headquarters in the Crossroads. Founder Roy Scott secured another $20,000 in prize money Friday, winning top honors in the Regnier Venture Creation Challenge. “We are continuing to grow and preparing to launch our new technology in schools across the country,” he said in social media…