Best-in-show FitBark pet tech now groomed for 2019 launch on FitBit
December 17, 2018 | Austin Barnes
Kansas City-bred FitBark is set to unleash a new partnership with industry-leading fitness wearable FitBit in early 2019, the company announced Monday.
“For many of us, happiness is about helping others achieve their goals,” said Davide Rossi, CEO and co-founder of FitBark. “We may not have the motivation to get in the gym every day, but if we know our pets desperately need their exercise to stay healthy, we’ll go out of our way to make sure they get it.”
Davide Rossi, FitBark
“The commitment to the health of our pets is the key to our own health and happiness,” he added.
FitBark’s app and watch face will launch in the Fitbit app gallery within the first quarter of the year, allowing users to track their steps, calories, and other activity alongside and in comparison with those of their pet, Rossi explained.
Click here to read about fellow KC-based startup Sickweather’s integration into FitBit.
“This partnership enables us to put our mission on the radar of millions of health-conscious dog owners — with more than two-thirds of households owning a pet in several of our key markets,” Rossi said of momentum the FitBit partnership brings to FitBark.
Click here to read more about Rossi’s philosophy on the pet lifestyle industry.
Named by Startland as a startup to watch in 2017, FitBark — developed by Rossi alongside his sister, Sara Rossi and Fabrizio Filippini — aims to improve the physical fitness of consumers’ four-legged family members through the use of wearable tech.
Expanding its market reach, Fitbit launched the Fitbit Ace activity tracker, earlier this year — designed to monitor the physical fitness of kids — a move that aligned the brand with FitBark’s commitment to whole-family fitness, Rossi added.
“We’re humbled that Fitbit is now supporting our mission to include not only kids, but also fur kids in everyone’s health journey,” he said.
Click here to learn more about another FitBark partnership with Animal Planet.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Rif Raf Giraffe plays matchmaker for buildings, money and artists in Crossroads
Jason Harrington sees opportunity in places often overlooked – alleys, elevator shafts and the sides of brick buildings. For the artist better known as Rif Raf Giraffe, they’re vast canvasses, waiting to be filled with gallons and gallons of paint and passion. Harrington recently traversed the East Crossroads Arts District in search of more real…
Black & Veatch delivers first consumer product ever: Solarhood
After more than 100 years in business, engineering giant Black & Veatch has launched its first consumer product: Solarhood. Built through the B&V Growth Accelerator program, the company created Solarhood to streamline the process for homeowners to tap solar power. The Solarhood mobile and web-based app allow homeowners to access the feasibility of going solar,…
Two KC EdTech startups earn spots in latest LEANLAB cohort; launch set for August
It’s a highly selective process to join the fifth LEANLAB K-12 fellowship, said Katie Boody, but two Kansas City startups made the cut. K12 Perform and Base Academy of Music will join four other cohort members — hailing from the Midwest to Washington D.C. — in the August-to-November EdTech accelerator program. LEANLAB is partnering…
HechoKC cast in hand-made image of Chicano artist’s culture, family, community
Witnessing — and participating in — Kansas City’s renaissance has been amazing, said Luis Garcia, the longtime artist behind HechoKC. The Crossroads used to be a ghost town, said Garcia, who has been part of the KC scene since his years at the Kansas City Art Institute. He developed SPYN Studio, a branding and design…