Best-in-show FitBark pet tech now groomed for 2019 launch on FitBit
December 17, 2018 | Austin Barnes
Kansas City-bred FitBark is set to unleash a new partnership with industry-leading fitness wearable FitBit in early 2019, the company announced Monday.
“For many of us, happiness is about helping others achieve their goals,” said Davide Rossi, CEO and co-founder of FitBark. “We may not have the motivation to get in the gym every day, but if we know our pets desperately need their exercise to stay healthy, we’ll go out of our way to make sure they get it.”
Davide Rossi, FitBark
“The commitment to the health of our pets is the key to our own health and happiness,” he added.
FitBark’s app and watch face will launch in the Fitbit app gallery within the first quarter of the year, allowing users to track their steps, calories, and other activity alongside and in comparison with those of their pet, Rossi explained.
Click here to read about fellow KC-based startup Sickweather’s integration into FitBit.
“This partnership enables us to put our mission on the radar of millions of health-conscious dog owners — with more than two-thirds of households owning a pet in several of our key markets,” Rossi said of momentum the FitBit partnership brings to FitBark.
Click here to read more about Rossi’s philosophy on the pet lifestyle industry.
Named by Startland as a startup to watch in 2017, FitBark — developed by Rossi alongside his sister, Sara Rossi and Fabrizio Filippini — aims to improve the physical fitness of consumers’ four-legged family members through the use of wearable tech.
Expanding its market reach, Fitbit launched the Fitbit Ace activity tracker, earlier this year — designed to monitor the physical fitness of kids — a move that aligned the brand with FitBark’s commitment to whole-family fitness, Rossi added.
“We’re humbled that Fitbit is now supporting our mission to include not only kids, but also fur kids in everyone’s health journey,” he said.
Click here to learn more about another FitBark partnership with Animal Planet.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Say ‘cheese,’ KC! Cheddies arrive in Hy-Vee stores after Sprint Accelerator success
For the brothers behind Cheddies, maintaining the integrity of their real-cheddar cheese cracker through the transition to larger manufacturing is paramount as the firm scales, they said. “It really is a guilt-free experience,” said Tomas Pergola, describing the snack he created with his brother, Francisco. “A lot of times we feel the need to indulge…
Lenexa-based Athlete Network teams with K-State, Arkansas, Lindenwood on student engagement
A Kansas City-area tech startup is expanding the scope of its social network for athletes, the company announced this week, revealing new partnerships between Athlete Network and three universities with Division 1 sports. The company is collaborating with athletic departments at Kansas State University, Arkansas State University, and Lindenwood University to develop game-changing technology with…
Cut from Sandlot’s lineup: Demand for Coaster Oven ‘coming out of the woodwork’
A faint smell of leather washes over customers when they enter Sandlot Goods’ new Crossroads space at 2125 Washington St. But the most recent buzz comes from owner Chad Hickman’s side venture with his brother: Coaster Oven. In the back corner of Sandlot’s workshop, where the Kansas City-born company specializes in leather and stitch work,…
Aug. 9 KC Coworking Day celebrates the future of work — happening now in Kansas City
Editor’s note: The following content about KC Coworking Day is sponsored by the KC Coworking Alliance but independently produced by Startland News. After setting a world record in 2017 for the most people coworking in the same place, KC Coworking Day is set to return Aug. 9 with a party meant to spark even greater…