Best-in-show FitBark pet tech now groomed for 2019 launch on FitBit
December 17, 2018 | Austin Barnes
Kansas City-bred FitBark is set to unleash a new partnership with industry-leading fitness wearable FitBit in early 2019, the company announced Monday.
“For many of us, happiness is about helping others achieve their goals,” said Davide Rossi, CEO and co-founder of FitBark. “We may not have the motivation to get in the gym every day, but if we know our pets desperately need their exercise to stay healthy, we’ll go out of our way to make sure they get it.”
Davide Rossi, FitBark
“The commitment to the health of our pets is the key to our own health and happiness,” he added.
FitBark’s app and watch face will launch in the Fitbit app gallery within the first quarter of the year, allowing users to track their steps, calories, and other activity alongside and in comparison with those of their pet, Rossi explained.
Click here to read about fellow KC-based startup Sickweather’s integration into FitBit.
“This partnership enables us to put our mission on the radar of millions of health-conscious dog owners — with more than two-thirds of households owning a pet in several of our key markets,” Rossi said of momentum the FitBit partnership brings to FitBark.
Click here to read more about Rossi’s philosophy on the pet lifestyle industry.
Named by Startland as a startup to watch in 2017, FitBark — developed by Rossi alongside his sister, Sara Rossi and Fabrizio Filippini — aims to improve the physical fitness of consumers’ four-legged family members through the use of wearable tech.
Expanding its market reach, Fitbit launched the Fitbit Ace activity tracker, earlier this year — designed to monitor the physical fitness of kids — a move that aligned the brand with FitBark’s commitment to whole-family fitness, Rossi added.
“We’re humbled that Fitbit is now supporting our mission to include not only kids, but also fur kids in everyone’s health journey,” he said.
Click here to learn more about another FitBark partnership with Animal Planet.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Chain of Trust manages secret passwords after coffee shop meetup, corporate departure
From Starbucks to startup, a swipe right on networking opportunities led two Kansas City, Kansas, men to an adventure in tech entrepreneurship — disrupting the secret management space with the inception of Chain of Trust Technologies, they said. “If you’re going to be an entrepreneur, get people who you can talk to that can give…
Latest Pipeline fellows include familiar KC founders, startups focused on eSports, saving pets, ‘hearables’
Eight Kansas City startup founders have the opportunity to build a lifetime of high-level entrepreneurial support as 2019 Pipeline fellows, said Joni Cobb. The Pipeline network of top-tier Midwest founders announced 13 new fellows last week at the organization’s annual Innovators event, staged this year in Omaha, said Cobb, president and CEO of Pipeline. More…
Crema apprenticeship effort aims to decode a more inclusive talent pool
Crema’s recent growth means more than an additional Crossroads office space for the startup, said Gabby Brotherton. It provides bandwidth for the firm to supplement Kansas City’s tech talent with a new apprenticeship program. “[Crema is] very much a company that values collaboration and innovation learning,” said Brotherton, marketing specialist at the software development firm.…
Biopesticide AgTech building toward RNAissance with TechAccel cultivation
KC-based TechAccel endeavors to guide startups through “the valley of death” stage that emerges after ideation, but before traction, said Brad Fabbri, noting the firm’s new venture, RNAissance Ag, is expected to disrupt the ag tech industry with environmentally-safe biopesticides. “We try to find products and help develop them to make [farmers’] lives easier and…