Best-in-show FitBark pet tech now groomed for 2019 launch on FitBit
December 17, 2018 | Austin Barnes
Kansas City-bred FitBark is set to unleash a new partnership with industry-leading fitness wearable FitBit in early 2019, the company announced Monday.
“For many of us, happiness is about helping others achieve their goals,” said Davide Rossi, CEO and co-founder of FitBark. “We may not have the motivation to get in the gym every day, but if we know our pets desperately need their exercise to stay healthy, we’ll go out of our way to make sure they get it.”
Davide Rossi, FitBark
“The commitment to the health of our pets is the key to our own health and happiness,” he added.
FitBark’s app and watch face will launch in the Fitbit app gallery within the first quarter of the year, allowing users to track their steps, calories, and other activity alongside and in comparison with those of their pet, Rossi explained.
Click here to read about fellow KC-based startup Sickweather’s integration into FitBit.
“This partnership enables us to put our mission on the radar of millions of health-conscious dog owners — with more than two-thirds of households owning a pet in several of our key markets,” Rossi said of momentum the FitBit partnership brings to FitBark.
Click here to read more about Rossi’s philosophy on the pet lifestyle industry.
Named by Startland as a startup to watch in 2017, FitBark — developed by Rossi alongside his sister, Sara Rossi and Fabrizio Filippini — aims to improve the physical fitness of consumers’ four-legged family members through the use of wearable tech.
Expanding its market reach, Fitbit launched the Fitbit Ace activity tracker, earlier this year — designed to monitor the physical fitness of kids — a move that aligned the brand with FitBark’s commitment to whole-family fitness, Rossi added.
“We’re humbled that Fitbit is now supporting our mission to include not only kids, but also fur kids in everyone’s health journey,” he said.
Click here to learn more about another FitBark partnership with Animal Planet.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Serial builder uses sensor tech to ‘see’ inside problem-prone properties with Particle Space
Passion for building breathes life into a successful startup and the collective ecosystem, said David Biga. “[Builders] are a critical piece to our startup community,” said Biga, founder of Kansas City-based SaaS firm Particle Space. “If you don’t have people who care to build and offer things to those before you — then why come…
Duo designs Paloma Post greeting cards for more inclusive representation of couples
As she stood flipping through an endless sea of birthday cards, Julie Korona couldn’t find a single one that would send the right message to her then-fiancé, Tyler, she recalled. “All of the cards that I was looking through either said ‘husband’ or were super generic,” said Korona, co-founder of Paloma Post — a newly…
Artist who won rare Jayhawk licensing deal — scoring a $150K payday — set to rebound
Seemingly routine for many Kansas fans, crimson and blue are once again among the colors flooding the canvas of the 2019 NCAA tournament. But for artist Megh Knappenberger, the Jayhawks’ familiar palate has painted an entrepreneurial journey with as thrilling ups and downs as Big 12 basketball, she said. “It’s a pretty special and unique…
Cloud platform Packet opens KC office after $25M funding round in New York
New York-based Packet’s newly established Kansas City office is expected to take full advantage of the area’s wealth of tech talent, said Ihab Tarazi. “There is actually a very good technical base in Kansas City — so here’s validation of that,” said Tarazi, chief technology officer at the cloud infrastructure firm committed to “building a…