Best-in-show FitBark pet tech now groomed for 2019 launch on FitBit
December 17, 2018 | Austin Barnes
Kansas City-bred FitBark is set to unleash a new partnership with industry-leading fitness wearable FitBit in early 2019, the company announced Monday.
“For many of us, happiness is about helping others achieve their goals,” said Davide Rossi, CEO and co-founder of FitBark. “We may not have the motivation to get in the gym every day, but if we know our pets desperately need their exercise to stay healthy, we’ll go out of our way to make sure they get it.”
Davide Rossi, FitBark
“The commitment to the health of our pets is the key to our own health and happiness,” he added.
FitBark’s app and watch face will launch in the Fitbit app gallery within the first quarter of the year, allowing users to track their steps, calories, and other activity alongside and in comparison with those of their pet, Rossi explained.
Click here to read about fellow KC-based startup Sickweather’s integration into FitBit.
“This partnership enables us to put our mission on the radar of millions of health-conscious dog owners — with more than two-thirds of households owning a pet in several of our key markets,” Rossi said of momentum the FitBit partnership brings to FitBark.
Click here to read more about Rossi’s philosophy on the pet lifestyle industry.
Named by Startland as a startup to watch in 2017, FitBark — developed by Rossi alongside his sister, Sara Rossi and Fabrizio Filippini — aims to improve the physical fitness of consumers’ four-legged family members through the use of wearable tech.
Expanding its market reach, Fitbit launched the Fitbit Ace activity tracker, earlier this year — designed to monitor the physical fitness of kids — a move that aligned the brand with FitBark’s commitment to whole-family fitness, Rossi added.
“We’re humbled that Fitbit is now supporting our mission to include not only kids, but also fur kids in everyone’s health journey,” he said.
Click here to learn more about another FitBark partnership with Animal Planet.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
iWerx Gladstone opens, expanding Northland coworking community (Photos)
Northland startups and business owners need more collaborative workplaces to call their own, Bob Martin said less than a year ago. This week, iWerx Gladstone turns that vision into reality. “More than just a place to work, iWerx Gladstone is a business development center committed to making connections and stimulating personal and professional growth,” said…
Look inside (and out): Corrigan Station expansion offers startups skyline views from within Crossroads
Decades have passed since the last new office building opened in the Crossroads Arts District, said Edna Martinson. In a matter of weeks, startups and small businesses can “create their own vibe” when the 22,910-square-foot Corrigan Station expansion project — led by Copaken-Brooks — unlocks its doors and opens them to Kansas City innovators, added Martinson,…
$18M buyout of TomboyX shares shows investing in women pays off, says Women’s Capital Connection
Women are winning in Kansas City, said Kelly Sievers as 24 members of Women’s Capital Connection receive their return from an $18-million buyout of their shares in a Seattle woman’s startup. “They’re getting a great infusion of capital to grow even more and we also still have money in the company because we invested a…
Bungii launches on-demand hauling in Chicago; quirks of new markets steering KC startup’s agility
Bungii is quickly seeing results in the third-largest U.S. city, as the sharing economy startup leaves its tire prints on yet another market. “It’s early, but we are seeing very positive KPIs [key performance indicators] from the Chicago launch. It’s our fastest-growing record to date,” said Ben Jackson, co-founder of Bungii, which was founded in…