Best-in-show FitBark pet tech now groomed for 2019 launch on FitBit
December 17, 2018 | Austin Barnes
Kansas City-bred FitBark is set to unleash a new partnership with industry-leading fitness wearable FitBit in early 2019, the company announced Monday.
“For many of us, happiness is about helping others achieve their goals,” said Davide Rossi, CEO and co-founder of FitBark. “We may not have the motivation to get in the gym every day, but if we know our pets desperately need their exercise to stay healthy, we’ll go out of our way to make sure they get it.”
Davide Rossi, FitBark
“The commitment to the health of our pets is the key to our own health and happiness,” he added.
FitBark’s app and watch face will launch in the Fitbit app gallery within the first quarter of the year, allowing users to track their steps, calories, and other activity alongside and in comparison with those of their pet, Rossi explained.
Click here to read about fellow KC-based startup Sickweather’s integration into FitBit.
“This partnership enables us to put our mission on the radar of millions of health-conscious dog owners — with more than two-thirds of households owning a pet in several of our key markets,” Rossi said of momentum the FitBit partnership brings to FitBark.
Click here to read more about Rossi’s philosophy on the pet lifestyle industry.
Named by Startland as a startup to watch in 2017, FitBark — developed by Rossi alongside his sister, Sara Rossi and Fabrizio Filippini — aims to improve the physical fitness of consumers’ four-legged family members through the use of wearable tech.
Expanding its market reach, Fitbit launched the Fitbit Ace activity tracker, earlier this year — designed to monitor the physical fitness of kids — a move that aligned the brand with FitBark’s commitment to whole-family fitness, Rossi added.
“We’re humbled that Fitbit is now supporting our mission to include not only kids, but also fur kids in everyone’s health journey,” he said.
Click here to learn more about another FitBark partnership with Animal Planet.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Just another day in Paradise (EDU): Urban nursery turns soil to nurture STEAM students
When learners dig into the Paradise Garden Club STEAM program, they unearth non-traditional learning opportunities in a classroom cased in chlorophyll. “It starts on a very base level — using your hands to work with raw soil,” said Jessica Teliczan, owner and operator of Crossroads-planted Paradise Garden Club, teasing the newly launched effort — formally branded…
Tech meets Amish craftsmanship for a ‘matchless’ DIY home experience dealt by this KC engineer
From Kansas City-coded Stackify to his dream job at Microsoft, working in tech is a labor of love for Jason Taylor. But it couldn’t keep him from hanging a side hustle. “I’ve always been a do-it-yourself project type of person,” Taylor said, noting numerous remodeling projects he and his wife, Lindsay, have taken on over…
It’s a ‘movement, not just a moment’; H&R Block audits impact of Black excellence, businesses
Reading is among the best way to learn about Black history, said Willa Robinson, the founder and owner of Willa’s Books & Vinyl. “I’m grateful to be able to educate people about what’s going on in the Black community through books. There’s so much history on what we have experienced, what we have accomplished,” said…
Final capital push expected to bring $13M rebuild to Troost, replacing building held together by ‘duct tape, plaster, and prayer’
Decades of dreaming are coming to an end, said Father Justin Mathews, announcing the final phase of a $13 million capital campaign that’s expected to realize a long-held plan to magnify the impact of Reconciliation Services. “We’ve been in the building since 1987 — and its been held together with duct tape, plaster, and prayer,” Mathews,…