Best-in-show FitBark pet tech now groomed for 2019 launch on FitBit
December 17, 2018 | Austin Barnes
Kansas City-bred FitBark is set to unleash a new partnership with industry-leading fitness wearable FitBit in early 2019, the company announced Monday.
“For many of us, happiness is about helping others achieve their goals,” said Davide Rossi, CEO and co-founder of FitBark. “We may not have the motivation to get in the gym every day, but if we know our pets desperately need their exercise to stay healthy, we’ll go out of our way to make sure they get it.”
Davide Rossi, FitBark
“The commitment to the health of our pets is the key to our own health and happiness,” he added.
FitBark’s app and watch face will launch in the Fitbit app gallery within the first quarter of the year, allowing users to track their steps, calories, and other activity alongside and in comparison with those of their pet, Rossi explained.
Click here to read about fellow KC-based startup Sickweather’s integration into FitBit.
“This partnership enables us to put our mission on the radar of millions of health-conscious dog owners — with more than two-thirds of households owning a pet in several of our key markets,” Rossi said of momentum the FitBit partnership brings to FitBark.
Click here to read more about Rossi’s philosophy on the pet lifestyle industry.
Named by Startland as a startup to watch in 2017, FitBark — developed by Rossi alongside his sister, Sara Rossi and Fabrizio Filippini — aims to improve the physical fitness of consumers’ four-legged family members through the use of wearable tech.
Expanding its market reach, Fitbit launched the Fitbit Ace activity tracker, earlier this year — designed to monitor the physical fitness of kids — a move that aligned the brand with FitBark’s commitment to whole-family fitness, Rossi added.
“We’re humbled that Fitbit is now supporting our mission to include not only kids, but also fur kids in everyone’s health journey,” he said.
Click here to learn more about another FitBark partnership with Animal Planet.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
City’s KC BizCare experiment proves itself as a model to replicate, says new small biz official
Editor’s note: KC BizCare is a financial supporter of Startland News. This story was produced through a paid partnership. Amanda Wheeler’s background in biology provides new insight and expertise within Kansas City’s growing small business culture, the KC BizCare official said — a community give-back hypothesis supported by Wheeler watching women in her family do…
LaunchKC eyes startups building ‘a more prosperous and equitable future’; Social Venture Studio opens apps
A program created in late 2021 to help boost promising social ventures as they create sustainable business models to tackle social, racial, or environmental issues is returning this spring for its second cohort. LaunchKC’s Social Venture Studio is now accepting applications for its program, which aims to drive social impact and return on investment via…
Grief happens on (and off) company time: Why a startup founded from loss is building holistic bereavement plans for corporate America
When grieving employees return to work, managers and colleagues often aren’t equipped to properly support them, said Lisa Cooper. “While I was working in corporate America for quite some time, I had witnessed a lot of dysfunction surrounding grief,” said Cooper, co-founder of Workplace Healing alongside Mindy Corporon. For example, I can remember specifically when someone…
Cherry enters the endorsement game, scoring NIL deals that also boost female college athletes
Partnering with college athletes is a natural elevation of sports apparel company Cherry Co., said Thalia Cherry. The KC-based brand signed agreements with 18 athletes for NIL (name, image, likeness) endorsement deals, shared Cherry, founder and CEO. “It’s a perfect alignment,” she continued. “We were already working with professional athletes in some capacity. So when…