Best-in-show FitBark pet tech now groomed for 2019 launch on FitBit
December 17, 2018 | Austin Barnes
Kansas City-bred FitBark is set to unleash a new partnership with industry-leading fitness wearable FitBit in early 2019, the company announced Monday.
“For many of us, happiness is about helping others achieve their goals,” said Davide Rossi, CEO and co-founder of FitBark. “We may not have the motivation to get in the gym every day, but if we know our pets desperately need their exercise to stay healthy, we’ll go out of our way to make sure they get it.”
Davide Rossi, FitBark
“The commitment to the health of our pets is the key to our own health and happiness,” he added.
FitBark’s app and watch face will launch in the Fitbit app gallery within the first quarter of the year, allowing users to track their steps, calories, and other activity alongside and in comparison with those of their pet, Rossi explained.
Click here to read about fellow KC-based startup Sickweather’s integration into FitBit.
“This partnership enables us to put our mission on the radar of millions of health-conscious dog owners — with more than two-thirds of households owning a pet in several of our key markets,” Rossi said of momentum the FitBit partnership brings to FitBark.
Click here to read more about Rossi’s philosophy on the pet lifestyle industry.
Named by Startland as a startup to watch in 2017, FitBark — developed by Rossi alongside his sister, Sara Rossi and Fabrizio Filippini — aims to improve the physical fitness of consumers’ four-legged family members through the use of wearable tech.
Expanding its market reach, Fitbit launched the Fitbit Ace activity tracker, earlier this year — designed to monitor the physical fitness of kids — a move that aligned the brand with FitBark’s commitment to whole-family fitness, Rossi added.
“We’re humbled that Fitbit is now supporting our mission to include not only kids, but also fur kids in everyone’s health journey,” he said.
Click here to learn more about another FitBark partnership with Animal Planet.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
We’re all going to die: What’s more inclusive than death? asks KC’s favorite doomed streetwear brand
Wasteland Society is for the strange; those who believe that there’s no such thing as “normal”; people who recognize the reality that sadness is part of life, and that’s OK, the duo behind the irreverent apparel company detailed. “Whenever people ask us what we stand for, I always say existentialism with inclusion,” said Peter Nonprasit,…
10 startups tapped for K-State accelerator; heavy emphasis on KC founders (and a chance at $100K in grants)
MANHATTAN, Kansas — Half of the entrepreneurs in a new K-State accelerator cohort hail from Kansas City with other founders joining from Topeka, Wichita and across the nation. The Kansas State University College of Business Administration has selected 10 high-potential startup ventures for participation in the Center for Entrepreneurship Accelerator program. The program is intended…
MO cannabis, MO workers: Businesses staff up as Show-Me marijuana market glows cherry
Editor’s note: This story was originally published by Missouri Business Alert, a member of the KC Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon. Click here to read the original story. COLUMBIA, Missouri — Marijuana employers across the state are hiring a flood of new…
KC-created comic’s evolution in motion as ‘Scarlet Knight’ quests toward animated streaming series
Kansas City comic book creator Juaquan Herron is adding another chapter to his ongoing graphic novel series, “The Scarlet Knight,” though this next iteration will be even more animated. Describing the coming move as a long-expected next step, Herron announced he’s begun working on a five-episode animated video series — each about 10 minutes long…