Best-in-show FitBark pet tech now groomed for 2019 launch on FitBit
December 17, 2018 | Austin Barnes
Kansas City-bred FitBark is set to unleash a new partnership with industry-leading fitness wearable FitBit in early 2019, the company announced Monday.
“For many of us, happiness is about helping others achieve their goals,” said Davide Rossi, CEO and co-founder of FitBark. “We may not have the motivation to get in the gym every day, but if we know our pets desperately need their exercise to stay healthy, we’ll go out of our way to make sure they get it.”
Davide Rossi, FitBark
“The commitment to the health of our pets is the key to our own health and happiness,” he added.
FitBark’s app and watch face will launch in the Fitbit app gallery within the first quarter of the year, allowing users to track their steps, calories, and other activity alongside and in comparison with those of their pet, Rossi explained.
Click here to read about fellow KC-based startup Sickweather’s integration into FitBit.
“This partnership enables us to put our mission on the radar of millions of health-conscious dog owners — with more than two-thirds of households owning a pet in several of our key markets,” Rossi said of momentum the FitBit partnership brings to FitBark.
Click here to read more about Rossi’s philosophy on the pet lifestyle industry.
Named by Startland as a startup to watch in 2017, FitBark — developed by Rossi alongside his sister, Sara Rossi and Fabrizio Filippini — aims to improve the physical fitness of consumers’ four-legged family members through the use of wearable tech.
Expanding its market reach, Fitbit launched the Fitbit Ace activity tracker, earlier this year — designed to monitor the physical fitness of kids — a move that aligned the brand with FitBark’s commitment to whole-family fitness, Rossi added.
“We’re humbled that Fitbit is now supporting our mission to include not only kids, but also fur kids in everyone’s health journey,” he said.
Click here to learn more about another FitBark partnership with Animal Planet.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Made in KC reveals plans for Barrywoods shop in the Northland (and where it’ll open next)
Made in KC is intentionally growing where local demand takes it, said Keith Bradley, detailing the brand’s expansion plans that hinge on customer convenience and include a new store in a prominent Northland shopping center. “We realized that we don’t have a strong presence in the Northland,” said Bradley, a co-owner of Made in KC…
National pain points meet local solutions at C3KC; How ‘energy of the day’ can spark lasting change
Editor’s note: The Junior League of Kansas City — through its C3KC conference — is an advertiser with Startland News. Fostering conversations about the most-pressing concerns facing communities not only helps expose the best of Kansas City innovation, said Becky Haddican, it also serves as a catalyst for even greater collaboration in the future. Now in…
AI-generated bedtime stories are just the first chapter in JQ Sirls epic venture to make the publishing industry more inclusive
Every great children’s story deserves the opportunity to be published, JQ Sirls said, adding his own footnote that more people are qualified than they think to create them. “I could put 1,000 people in one room and tell them all to write a short story about their childhood. While many of them may have a…
‘When puppets talk people listen’: It’s not just storytelling anymore for one of KC’s most beloved children’s theaters
A Kansas City arts institution known for years as the Mesner Puppet Theater is animated with new life, said Meghann Henry, detailing a mission pivot for the freshly sewn and rebranded What If Puppets. Evolution at the nonprofit has taken a turn toward early childhood education since the retirement of Paul Mesner in 2016 —…