Best-in-show FitBark pet tech now groomed for 2019 launch on FitBit
December 17, 2018 | Austin Barnes
Kansas City-bred FitBark is set to unleash a new partnership with industry-leading fitness wearable FitBit in early 2019, the company announced Monday.
“For many of us, happiness is about helping others achieve their goals,” said Davide Rossi, CEO and co-founder of FitBark. “We may not have the motivation to get in the gym every day, but if we know our pets desperately need their exercise to stay healthy, we’ll go out of our way to make sure they get it.”
Davide Rossi, FitBark
“The commitment to the health of our pets is the key to our own health and happiness,” he added.
FitBark’s app and watch face will launch in the Fitbit app gallery within the first quarter of the year, allowing users to track their steps, calories, and other activity alongside and in comparison with those of their pet, Rossi explained.
Click here to read about fellow KC-based startup Sickweather’s integration into FitBit.
“This partnership enables us to put our mission on the radar of millions of health-conscious dog owners — with more than two-thirds of households owning a pet in several of our key markets,” Rossi said of momentum the FitBit partnership brings to FitBark.
Click here to read more about Rossi’s philosophy on the pet lifestyle industry.
Named by Startland as a startup to watch in 2017, FitBark — developed by Rossi alongside his sister, Sara Rossi and Fabrizio Filippini — aims to improve the physical fitness of consumers’ four-legged family members through the use of wearable tech.
Expanding its market reach, Fitbit launched the Fitbit Ace activity tracker, earlier this year — designed to monitor the physical fitness of kids — a move that aligned the brand with FitBark’s commitment to whole-family fitness, Rossi added.
“We’re humbled that Fitbit is now supporting our mission to include not only kids, but also fur kids in everyone’s health journey,” he said.
Click here to learn more about another FitBark partnership with Animal Planet.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Olathe startup remixes graduation apparel for students with hair that won’t fit the mold (or cap)
Graduation is an important time in a young person’s life, said Rashawnda Wright, noting students should look and feel their best on perhaps the biggest day of their educational careers. After watching her daughter, Myayla, struggle to wear her graduation cap atop her big, curly hair, Wright was inspired to come up with a solution.…
$500K Etsy grant expected to help AltCap offer microloans to artists, creative entrepreneurs
AltCap this week announced a new partnership with the global marketplace Etsy to provide microloans to artists and creative entrepreneurs in America’s Heartland. Etsy has awarded AltCap, an impact-focused small business lender, a $500,000 grant to provide $1,000 to $10,000 loans through the ARTcap Microloan Fund to artists and creative entrepreneurs in Kansas, Missouri and…
Blue Springs farm, retail space invites city diners to the orchard for ‘Alpaca Brunch’
Brunching with a multicolor trio of alpacas is just one of the experiential offerings coming to Colonial Gardens this spring and summer as the rural Blue Springs retail space leans into agritourism and hands-on education, said Grace Ames. Not only can community members buy plants, trees, and flowers for their yards at Colonial Gardens, the…
Equal Minded Cafe serves a wealth of wins as taste buds power Troost bistro’s word-of-mouth appeal
Dontavious Young will happily brew customers at Equal Minded Cafe a chai or latte, but his main goal is to blend ideas, not ingredients. “Our mission is to provide resources, opportunities, and connections to people from all districts of Kansas City,” said Young, the property owner, event coordinator, and cafe manager at Equal Minded Cafe.…