Best-in-show FitBark pet tech now groomed for 2019 launch on FitBit
December 17, 2018 | Austin Barnes
Kansas City-bred FitBark is set to unleash a new partnership with industry-leading fitness wearable FitBit in early 2019, the company announced Monday.
“For many of us, happiness is about helping others achieve their goals,” said Davide Rossi, CEO and co-founder of FitBark. “We may not have the motivation to get in the gym every day, but if we know our pets desperately need their exercise to stay healthy, we’ll go out of our way to make sure they get it.”
Davide Rossi, FitBark
“The commitment to the health of our pets is the key to our own health and happiness,” he added.
FitBark’s app and watch face will launch in the Fitbit app gallery within the first quarter of the year, allowing users to track their steps, calories, and other activity alongside and in comparison with those of their pet, Rossi explained.
Click here to read about fellow KC-based startup Sickweather’s integration into FitBit.
“This partnership enables us to put our mission on the radar of millions of health-conscious dog owners — with more than two-thirds of households owning a pet in several of our key markets,” Rossi said of momentum the FitBit partnership brings to FitBark.
Click here to read more about Rossi’s philosophy on the pet lifestyle industry.
Named by Startland as a startup to watch in 2017, FitBark — developed by Rossi alongside his sister, Sara Rossi and Fabrizio Filippini — aims to improve the physical fitness of consumers’ four-legged family members through the use of wearable tech.
Expanding its market reach, Fitbit launched the Fitbit Ace activity tracker, earlier this year — designed to monitor the physical fitness of kids — a move that aligned the brand with FitBark’s commitment to whole-family fitness, Rossi added.
“We’re humbled that Fitbit is now supporting our mission to include not only kids, but also fur kids in everyone’s health journey,” he said.
Click here to learn more about another FitBark partnership with Animal Planet.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Nell Hill’s founder returns to retail with ‘this little secret’ — a micro shop with an old-fashioned, in-store experience
Mary Carol Garrity’s last home furnishings store was 18,000 square feet. Her new one? A “petit bazaar” at just 400. Garrity is teaming up with longtime friend, Rebecca Wood, on diebolt’s in Midtown’s Gillham House Antiques & Furnishings. The shop, which is scheduled for an April 19 soft opening, is expected to offer a “fun…
Urban designer behind Royals’ Crossroads ballpark pioneered the modern MLB stadium (and he has the bats to prove it)
It’s difficult to find a Major League Baseball stadium that Earl Santee hasn’t influenced with his philosophy of community-oriented design. Called the “Godfather of ballparks,” Santee — the recently named CEO of Populous and literal architect of the proposed Kansas City Royals ballpark district in the East Crossroads — either designed or renovated two dozen…
Royals change stadium plan to keep Oak Street open to traffic, but fate of businesses is uncertain
Editor’s note: The following story was published by KCUR, Kansas City’s NPR member station, and a fellow member of the KC Media Collective. Click here to read the original story or here to sign up for KCUR’s email newsletter. The Royals’ original plan was to place the team’s corporate offices and entertainment venues on Oak Street, which would close the…
Royals Crossroads ballpark plan revs parking debate; how ‘creatures of comfort’ would need to adapt to a new downtown
Editor’s note: This story was originally published by Kansas City PBS/Flatland, a member of the KC Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, The Kansas City Beacon, and Missouri Business Alert. Click here to read the original story. Here’s the essential message that the Kansas City Royals have for folks fretting about…