Best-in-show FitBark pet tech now groomed for 2019 launch on FitBit
December 17, 2018 | Austin Barnes
Kansas City-bred FitBark is set to unleash a new partnership with industry-leading fitness wearable FitBit in early 2019, the company announced Monday.
“For many of us, happiness is about helping others achieve their goals,” said Davide Rossi, CEO and co-founder of FitBark. “We may not have the motivation to get in the gym every day, but if we know our pets desperately need their exercise to stay healthy, we’ll go out of our way to make sure they get it.”
Davide Rossi, FitBark
“The commitment to the health of our pets is the key to our own health and happiness,” he added.
FitBark’s app and watch face will launch in the Fitbit app gallery within the first quarter of the year, allowing users to track their steps, calories, and other activity alongside and in comparison with those of their pet, Rossi explained.
Click here to read about fellow KC-based startup Sickweather’s integration into FitBit.
“This partnership enables us to put our mission on the radar of millions of health-conscious dog owners — with more than two-thirds of households owning a pet in several of our key markets,” Rossi said of momentum the FitBit partnership brings to FitBark.
Click here to read more about Rossi’s philosophy on the pet lifestyle industry.
Named by Startland as a startup to watch in 2017, FitBark — developed by Rossi alongside his sister, Sara Rossi and Fabrizio Filippini — aims to improve the physical fitness of consumers’ four-legged family members through the use of wearable tech.
Expanding its market reach, Fitbit launched the Fitbit Ace activity tracker, earlier this year — designed to monitor the physical fitness of kids — a move that aligned the brand with FitBark’s commitment to whole-family fitness, Rossi added.
“We’re humbled that Fitbit is now supporting our mission to include not only kids, but also fur kids in everyone’s health journey,” he said.
Click here to learn more about another FitBark partnership with Animal Planet.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Build to barrel: Inside Holladay Distillery’s ironclad plan to boost bourbon production by one-third
WESTON, Missouri — Holladay Distillery is breaking ground with Rickhouse D — its first new barrel-aging warehouse in 75 years — marking a major step in expanding bourbon production from the historic plant. Renowned as the only Missouri operation to age bourbon in ironclad rickhouses, Weston-based Holladay Distillery is increasing capacity to meet surging demand,…
So you think you’re CEO material? UMKC’s ‘CEO Academy’ puts that ambition to the test
Aspiring executives with an eye on the C-suite need to be ready well before the opportunity arises, said Dan Hesse, leaning on his years of past experience as president and CEO of Sprint. It’s not about just being the boss, he emphasized. “Of all the roles, that of the CEO is so different than any…
Pitch locally or look to outsiders? How founder bias toward funding at all costs could leave your distracted startup without a why
Kansas City’s funding gaps often feel deeper for women entrepreneurs, two top founders said Tuesday, describing a startup ecosystem that pits emerging entrepreneurs against each other — but perhaps more critically, against time — in a highly competitive fight for a limited amount of local capital. “Kansas City is very startup friendly — at least…
KC-built Buzz acquired by Vegas tech company hoping to solve AI’s ‘last mile’ challenge in property management
A leading property tech company is placing its bet on the Kansas City-built rent collections platform that Buzz brings to the table, announcing the AI-driven startup’s acquisition Tuesday by Las Vegas-based Pay Ready. The potential for artificial intelligence’s use in an industry historically is limited by the way tech collides with humans, said serial entrepreneur…