Sofar Sounds takes grassroots underground to resurrect the live music experience in KC

November 30, 2018  |  Elyssa Bezner

Sofar Sounds

Kansas City has a reputation as a home for talented artists, said Hank Wiedel, but restricted resources limit the potential for grassroots performers to reach a global — or sometimes even local — audience.

Hank Wiedel, director of Sofar Sounds Kansas City

Hank Wiedel, director of Sofar Sounds Kansas City

Sofar Sounds — an international event series operating under the radar in the metro for two years — reimagines live shows by providing curated, secret performances at which attendees are kept unaware of the location — or if they’re even attending —until a couple nights before. They also don’t know the lineup until the night of a Sofar Sounds performance, said Wiedel, director of the series’ Kansas City branch.

“It’s not like in a normal show … when you have an opening slot and you hope that people show up before the headliner,” he said. “[The audience is] there and they’re listening. I saw the value in that as an artist [myself] and as somebody who also works in the industry.”

Originating in London in 2009, founder Rafe Offer began by orchestrating a small gig for a room of friends, said Wiedel. The shows now appear in more than 350 cities around the world.

Click here to apply to attend a show. 

Keep reading after the video.

Wiedel brought Sofar to KC in November 2016 after experiencing a disconnect between performers at packed concerts and shafted artists who were beginning shows in empty venues, he said.

“[It’s] a wonderful concept for artists who are just looking to get their name out there and build a fan base in new markets that they normally couldn’t [reach] if they play the normal club show for up to 15 people,” he added.

Each lineup is intentionally diverse, Wiedel said, citing music ranging between rock, pop, country, electronic, and even Americana artists from Sweden singing in different languages — whatever seems conducive to the listening environment, he said.

“I see it as a way to improve my listening skills as a music lover,” said Wiedel. “It just kind of brings it on home as to why it is that we do the shows and why we love live music.”

Click here to see recent performances.

Keep reading after the video.

Wiedel’s own beach rock, indie band and played a set in between an emo band and a folk artist on a Sofar stage at a firehouse in St. Louis, he added.

“Next thing we know, there’s 70 people in the room, dead silent, all eyes on us,” he recalled. “It was kind of nerve wracking … [but] from an artist’s perspective, it was also exciting just to know that there’s a resource out there that provided an environment for our music to be heard in the way that we would want it to be.”

Wiedel’s band saw a sizable increase in its following after the show — because people took the time to listen, he said.

“All of us remember our first concert and we remember why we were there — it was because we loved the band and we really wanted to see that band. That’s really the only reason,” he added. “The benefit that it has on a guest is that it [gives them a chance to] respect the artist and the environment … and just kind of eliminating any distractions that might inhibit them from enjoying that experience.”

Click here to apply to perform a Sofar.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , ,
Featured Business
    Featured Founder

      2018 Startups to Watch

        stats here

        Related Posts on Startland News

        Rick Kloog, Vintage WiFi

        Vintage WiFi mashup: Designer converts old items into bluetooth speakers at Troost T-shirt shop

        By Tommy Felts | January 22, 2019

        Rick Kloog’s T-shirt shop on Troost resonates with the sound of side hustles — combining the former music producer’s previously untapped talents for a Vintage WiFi effect. The “funky little vintage store” blends original Kansas City-designed shirts, and miscellaneous items — most of which Kloog converts into bluetooth speakers — as well as other original…

        John Fein

        Firebrand Fein: KC needs more audacious startups, ‘crazy ideas’ to attract investors

        By Tommy Felts | January 19, 2019

        Kansas City companies need to buck the Midwestern, risk-averse mindset and sell audacious plans to investors, said John Fein. “I would just love to see more crazy ideas, more big game type ideas,” said Fein, founder and managing partner at Firebrand Ventures. “We invest when [the startup] starts to generate revenue, so they have to…

        StartupGrowKC bootcamp, ECJC

        StartupGrowKC bootcamp: Building smart and intentional teams alongside ECJC

        By Tommy Felts | January 18, 2019

        Founders can expect to emerge from the Enterprise Center in Johnson County’s StartupGrowKC bootcamp series with greater knowledge of the skills needed to grow their business, said Kathryn Golden. “[Founders will see] the fuller life cycle of what they will need to consider [to be successful],” said Golden, programs manager at ECJC, a nonprofit organization…

        Matt Condon, Bardavon Health Innovations, Matt Condon Kauffman

        Startup leader hears calling in Kauffman legacy, selected to join Kauffman Foundation trustees

        By Tommy Felts | January 17, 2019

        Money alone won’t truly satisfy an entrepreneur, nor will it build a stronger Kansas City, said Matt Condon — lessons learned from the late Ewing Kauffman. “Having a successful company isn’t good enough,” said Condon, a veteran startup leader who recently completed a year as chair of the Greater Kansas City Chamber of Commerce. “Impacting…