Sofar Sounds takes grassroots underground to resurrect the live music experience in KC

November 30, 2018  |  Elyssa Bezner

Sofar Sounds

Kansas City has a reputation as a home for talented artists, said Hank Wiedel, but restricted resources limit the potential for grassroots performers to reach a global — or sometimes even local — audience.

Hank Wiedel, director of Sofar Sounds Kansas City

Hank Wiedel, director of Sofar Sounds Kansas City

Sofar Sounds — an international event series operating under the radar in the metro for two years — reimagines live shows by providing curated, secret performances at which attendees are kept unaware of the location — or if they’re even attending —until a couple nights before. They also don’t know the lineup until the night of a Sofar Sounds performance, said Wiedel, director of the series’ Kansas City branch.

“It’s not like in a normal show … when you have an opening slot and you hope that people show up before the headliner,” he said. “[The audience is] there and they’re listening. I saw the value in that as an artist [myself] and as somebody who also works in the industry.”

Originating in London in 2009, founder Rafe Offer began by orchestrating a small gig for a room of friends, said Wiedel. The shows now appear in more than 350 cities around the world.

Click here to apply to attend a show. 

Keep reading after the video.

Wiedel brought Sofar to KC in November 2016 after experiencing a disconnect between performers at packed concerts and shafted artists who were beginning shows in empty venues, he said.

“[It’s] a wonderful concept for artists who are just looking to get their name out there and build a fan base in new markets that they normally couldn’t [reach] if they play the normal club show for up to 15 people,” he added.

Each lineup is intentionally diverse, Wiedel said, citing music ranging between rock, pop, country, electronic, and even Americana artists from Sweden singing in different languages — whatever seems conducive to the listening environment, he said.

“I see it as a way to improve my listening skills as a music lover,” said Wiedel. “It just kind of brings it on home as to why it is that we do the shows and why we love live music.”

Click here to see recent performances.

Keep reading after the video.

Wiedel’s own beach rock, indie band and played a set in between an emo band and a folk artist on a Sofar stage at a firehouse in St. Louis, he added.

“Next thing we know, there’s 70 people in the room, dead silent, all eyes on us,” he recalled. “It was kind of nerve wracking … [but] from an artist’s perspective, it was also exciting just to know that there’s a resource out there that provided an environment for our music to be heard in the way that we would want it to be.”

Wiedel’s band saw a sizable increase in its following after the show — because people took the time to listen, he said.

“All of us remember our first concert and we remember why we were there — it was because we loved the band and we really wanted to see that band. That’s really the only reason,” he added. “The benefit that it has on a guest is that it [gives them a chance to] respect the artist and the environment … and just kind of eliminating any distractions that might inhibit them from enjoying that experience.”

Click here to apply to perform a Sofar.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , ,
Featured Business
    Featured Founder

      2018 Startups to Watch

        stats here

        Related Posts on Startland News

        David Biga, Particle Space; Shelley Cooper, Diversity TeleHealth; Tyler Bolz and Will Strout, DataSource; and Nikil Ragav, inventXYZ

        11 emerging KC startups hit the road for Omaha pitch; one winner drives home with $25K

        By Tommy Felts | March 25, 2022

        Editor’s note: Husch Blackwell is a financial sponsor of Startland News, though this report was produced independently by the nonprofit newsroom. More than a third of competitors at the coming Get Started Omaha premier pitch event are expected to represent Kansas City innovation on stage April 6 — vying for $25,000 in prize money against…

        KCMO Mayor Quinton Lucas and Gov. Mike Parson, R-Missouri, talk before the announcement of Meta's new $800 million data center in Kansas City

        Meta promises local jobs, impact; How its $800M plan could post growth (and disruption) to KC’s story

        By Tommy Felts | March 24, 2022

        There’s more to Meta’s $800 million upload into Kansas City’s Northland than face value, company officials said Thursday, outlining plans for community impact that extends well beyond anticipated tech jobs.  “We have programs that help to equip people, schools, and organizations with the resources to build skills and increase the use of technology,” Darcy Nothnagle,…

        Rendering of the Meta Kansas City data center at Golden Plains Technology Park

        Facebook coming to Kansas City; Meta selects KCMO for massive, $800M data center

        By Tommy Felts | March 24, 2022

        A new hyperscale data center is expected to be operational in Kansas City by 2024 — bringing global social media and tech giant Meta to the metro and making good on promises that a Northland development could be the next great national technology hub. The Kansas City Area Development Council and its partners announced the…

        Dr. Richard H. Linton, president of Kansas State University, board of directors for TechAccel

        New K-State president joins KC startup’s board, bringing expertise on food science, academic collaboration

        By Tommy Felts | March 23, 2022

        The president of Kansas State University has joined the board of directors of TechAccel, an Overland Park startup focused on scientific breakthroughs to produce healthier plants, animals and foods. Dr. Richard H. Linton, who assumed the leadership of K-State following the Feb. 11 retirement of former Richard Myers, comes with an array of experience expected…