Sofar Sounds takes grassroots underground to resurrect the live music experience in KC

November 30, 2018  |  Elyssa Bezner

Sofar Sounds

Kansas City has a reputation as a home for talented artists, said Hank Wiedel, but restricted resources limit the potential for grassroots performers to reach a global — or sometimes even local — audience.

Hank Wiedel, director of Sofar Sounds Kansas City

Hank Wiedel, director of Sofar Sounds Kansas City

Sofar Sounds — an international event series operating under the radar in the metro for two years — reimagines live shows by providing curated, secret performances at which attendees are kept unaware of the location — or if they’re even attending —until a couple nights before. They also don’t know the lineup until the night of a Sofar Sounds performance, said Wiedel, director of the series’ Kansas City branch.

“It’s not like in a normal show … when you have an opening slot and you hope that people show up before the headliner,” he said. “[The audience is] there and they’re listening. I saw the value in that as an artist [myself] and as somebody who also works in the industry.”

Originating in London in 2009, founder Rafe Offer began by orchestrating a small gig for a room of friends, said Wiedel. The shows now appear in more than 350 cities around the world.

Click here to apply to attend a show. 

Keep reading after the video.

Wiedel brought Sofar to KC in November 2016 after experiencing a disconnect between performers at packed concerts and shafted artists who were beginning shows in empty venues, he said.

“[It’s] a wonderful concept for artists who are just looking to get their name out there and build a fan base in new markets that they normally couldn’t [reach] if they play the normal club show for up to 15 people,” he added.

Each lineup is intentionally diverse, Wiedel said, citing music ranging between rock, pop, country, electronic, and even Americana artists from Sweden singing in different languages — whatever seems conducive to the listening environment, he said.

“I see it as a way to improve my listening skills as a music lover,” said Wiedel. “It just kind of brings it on home as to why it is that we do the shows and why we love live music.”

Click here to see recent performances.

Keep reading after the video.

Wiedel’s own beach rock, indie band and played a set in between an emo band and a folk artist on a Sofar stage at a firehouse in St. Louis, he added.

“Next thing we know, there’s 70 people in the room, dead silent, all eyes on us,” he recalled. “It was kind of nerve wracking … [but] from an artist’s perspective, it was also exciting just to know that there’s a resource out there that provided an environment for our music to be heard in the way that we would want it to be.”

Wiedel’s band saw a sizable increase in its following after the show — because people took the time to listen, he said.

“All of us remember our first concert and we remember why we were there — it was because we loved the band and we really wanted to see that band. That’s really the only reason,” he added. “The benefit that it has on a guest is that it [gives them a chance to] respect the artist and the environment … and just kind of eliminating any distractions that might inhibit them from enjoying that experience.”

Click here to apply to perform a Sofar.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , ,
Featured Business
    Featured Founder

      2018 Startups to Watch

        stats here

        Related Posts on Startland News

        Philip Gaskin, Ewing Marion Kauffman Foundation, speaking at the 2021 Small Business Celebration; photo courtesy of Rivas Photography/the Greater Kansas City Chamber of Commerce

        Kauffman anchors $100M fund to boost minority-led ventures, access to capital

        By Tommy Felts | May 3, 2022

        Editor’s note: The Ewing Marion Kauffman Foundation is a financial supporter of Startland News. A $100 million fund is expected to help close the wealth gap and better fund BIPOC-led ventures — thanks in part to Kansas City’s own Ewing Marion Kauffman Foundation.  Joining forces with Living Cities, the Kauffman Foundation has committed $10 million to…

        Generation Esports

        Esports startup closes $19M Series B, solidifying position as scholastic esports leader

        By Tommy Felts | May 3, 2022

        Generation Esports, a Kansas City-based, global community-focused esports organization and tournament platform, announced Tuesday that it secured an additional $19 million in financing, which includes the acquisition of a Santa Monica-based technology leader, Wizard Labs Inc. The Series B round was led by Bay Area-based early-stage investor Altos Ventures — the main investors in online…

        Healium team at the NFLPA (National Football League Players Association) Pitch Day

        Healium wins $50K in NFL pitch competition with play for pro athlete’s brain, heart health

        By Tommy Felts | May 2, 2022

        Patrick Mahomes is no longer Missouri’s only MVP in the eyes of the NFL. The organization’s player’s association just crowned a Columbia-based startup the $50,000 winner of its annual pitch contest.  In late April, NFLPA Pitch Day brought six diverse-led startups to Las Vegas to compete for prizes in its annual contest. Among them was…

        Kharissa Forte, Holistic Hustle, Grace & Grind; photo by Lexi Holifield

        Don’t just pop off when under attack: A healthier way to handle workplace drama (Holistic Hustle)

        By Tommy Felts | May 2, 2022

        Kharissa Forte is a writer, certified health coach, and columnist for Startland News. Read her “Holistic Hustle” columns for Startland News here. For more of her self-care tips on how to keep your cup full, visit graceandgrind.co. One of the hardest things to navigate at work is conflict. When your beliefs or ideas are challenged,…