Sofar Sounds takes grassroots underground to resurrect the live music experience in KC

November 30, 2018  |  Elyssa Bezner

Sofar Sounds

Kansas City has a reputation as a home for talented artists, said Hank Wiedel, but restricted resources limit the potential for grassroots performers to reach a global — or sometimes even local — audience.

Hank Wiedel, director of Sofar Sounds Kansas City

Hank Wiedel, director of Sofar Sounds Kansas City

Sofar Sounds — an international event series operating under the radar in the metro for two years — reimagines live shows by providing curated, secret performances at which attendees are kept unaware of the location — or if they’re even attending —until a couple nights before. They also don’t know the lineup until the night of a Sofar Sounds performance, said Wiedel, director of the series’ Kansas City branch.

“It’s not like in a normal show … when you have an opening slot and you hope that people show up before the headliner,” he said. “[The audience is] there and they’re listening. I saw the value in that as an artist [myself] and as somebody who also works in the industry.”

Originating in London in 2009, founder Rafe Offer began by orchestrating a small gig for a room of friends, said Wiedel. The shows now appear in more than 350 cities around the world.

Click here to apply to attend a show. 

Keep reading after the video.

Wiedel brought Sofar to KC in November 2016 after experiencing a disconnect between performers at packed concerts and shafted artists who were beginning shows in empty venues, he said.

“[It’s] a wonderful concept for artists who are just looking to get their name out there and build a fan base in new markets that they normally couldn’t [reach] if they play the normal club show for up to 15 people,” he added.

Each lineup is intentionally diverse, Wiedel said, citing music ranging between rock, pop, country, electronic, and even Americana artists from Sweden singing in different languages — whatever seems conducive to the listening environment, he said.

“I see it as a way to improve my listening skills as a music lover,” said Wiedel. “It just kind of brings it on home as to why it is that we do the shows and why we love live music.”

Click here to see recent performances.

Keep reading after the video.

Wiedel’s own beach rock, indie band and played a set in between an emo band and a folk artist on a Sofar stage at a firehouse in St. Louis, he added.

“Next thing we know, there’s 70 people in the room, dead silent, all eyes on us,” he recalled. “It was kind of nerve wracking … [but] from an artist’s perspective, it was also exciting just to know that there’s a resource out there that provided an environment for our music to be heard in the way that we would want it to be.”

Wiedel’s band saw a sizable increase in its following after the show — because people took the time to listen, he said.

“All of us remember our first concert and we remember why we were there — it was because we loved the band and we really wanted to see that band. That’s really the only reason,” he added. “The benefit that it has on a guest is that it [gives them a chance to] respect the artist and the environment … and just kind of eliminating any distractions that might inhibit them from enjoying that experience.”

Click here to apply to perform a Sofar.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , ,
Featured Business
    Featured Founder

      2018 Startups to Watch

        stats here

        Related Posts on Startland News

        Rebecca MacKinnon, SoulFIRE Health, at the NXTSTAGE Community Health and Vibrancy Pilot Competition

        Overland Park startup wins four pilot projects through NXTUS health competition

        By Tommy Felts | July 1, 2022

        Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. This series is possible thanks to the Ewing Marion Kauffman Foundation, which leads a collaborative, nationwide effort to identify and remove large and small barriers to new business creation. WICHITA…

        Connectivities by Dementia Engagement Solutions

        Inside-the-box thinking: Veteran entrepreneurs craft memory care tools to engage dementia patients

        By Tommy Felts | July 1, 2022

        The founders of one of Kansas City’s celebrated small businesses are launching a new solution for dementia care: a curated, monthly subscription box full of themed engagement activities and tools designed to improve patients’ quality of life. Prairie Elder Care’s Michala Gibson and Mandy Shoemaker originated the idea for the Connectivities subscription tool during the…

        mySidewalk team in Kansas City

        KC data platform mySidewalk partners with GoDaddy to launch online economic insight tool 

        By Tommy Felts | July 1, 2022

        A new tool from Kansas City’s mySidewalk and GoDaddy’s Venture Forward research initiative is expected to give local and regional policymakers in the U.S. unprecedented — and direct — access to information on the economic impact of more than 20 million microbusinesses, said Stephen Hardy. “At mySidewalk, we work every day with leaders across the country…

        La’Nesha Frazier and La’Nae Robinson, Bliss Books and Wine; featured on BuyKC

        Top emerging business finds its bliss as city uncorks bookstore’s ability to serve wine 

        By Tommy Felts | June 29, 2022

        A city ordinance change is expected to move one of Kansas City’s only Black-owned bookstores closer to its chilled brick-and-mortar location — popping the cork on Bliss Books & Wine’s ability to serve its namesake beverage once the Midtown storefront opens. “People have been waiting a very long time for this storefront and have been working…