Sofar Sounds takes grassroots underground to resurrect the live music experience in KC

November 30, 2018  |  Elyssa Bezner

Sofar Sounds

Kansas City has a reputation as a home for talented artists, said Hank Wiedel, but restricted resources limit the potential for grassroots performers to reach a global — or sometimes even local — audience.

Hank Wiedel, director of Sofar Sounds Kansas City

Hank Wiedel, director of Sofar Sounds Kansas City

Sofar Sounds — an international event series operating under the radar in the metro for two years — reimagines live shows by providing curated, secret performances at which attendees are kept unaware of the location — or if they’re even attending —until a couple nights before. They also don’t know the lineup until the night of a Sofar Sounds performance, said Wiedel, director of the series’ Kansas City branch.

“It’s not like in a normal show … when you have an opening slot and you hope that people show up before the headliner,” he said. “[The audience is] there and they’re listening. I saw the value in that as an artist [myself] and as somebody who also works in the industry.”

Originating in London in 2009, founder Rafe Offer began by orchestrating a small gig for a room of friends, said Wiedel. The shows now appear in more than 350 cities around the world.

Click here to apply to attend a show. 

Keep reading after the video.

Wiedel brought Sofar to KC in November 2016 after experiencing a disconnect between performers at packed concerts and shafted artists who were beginning shows in empty venues, he said.

“[It’s] a wonderful concept for artists who are just looking to get their name out there and build a fan base in new markets that they normally couldn’t [reach] if they play the normal club show for up to 15 people,” he added.

Each lineup is intentionally diverse, Wiedel said, citing music ranging between rock, pop, country, electronic, and even Americana artists from Sweden singing in different languages — whatever seems conducive to the listening environment, he said.

“I see it as a way to improve my listening skills as a music lover,” said Wiedel. “It just kind of brings it on home as to why it is that we do the shows and why we love live music.”

Click here to see recent performances.

Keep reading after the video.

Wiedel’s own beach rock, indie band and played a set in between an emo band and a folk artist on a Sofar stage at a firehouse in St. Louis, he added.

“Next thing we know, there’s 70 people in the room, dead silent, all eyes on us,” he recalled. “It was kind of nerve wracking … [but] from an artist’s perspective, it was also exciting just to know that there’s a resource out there that provided an environment for our music to be heard in the way that we would want it to be.”

Wiedel’s band saw a sizable increase in its following after the show — because people took the time to listen, he said.

“All of us remember our first concert and we remember why we were there — it was because we loved the band and we really wanted to see that band. That’s really the only reason,” he added. “The benefit that it has on a guest is that it [gives them a chance to] respect the artist and the environment … and just kind of eliminating any distractions that might inhibit them from enjoying that experience.”

Click here to apply to perform a Sofar.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , ,
Featured Business
    Featured Founder

      2018 Startups to Watch

        stats here

        Related Posts on Startland News

        VinCue leadership team: Michael Hopkins, chief marketing officer; Danny Zaslavsky, managing partner; Chris Hoke, CEO and co-founder; and Nic Hodges, COO

        Autotech startup VINCUE secures Series B with fleet of industry investors, innovators

        By Tommy Felts | August 15, 2023

        A downtown Kansas City-headquartered startup’s first major institutional investment is expected to enable the company to scale operations, advance its product roadmap, and meet increasing market demand, its co-founders said Tuesday.  VINCUE — an end-to-end inventory lifecycle solution for retail automotive dealerships and one of Startland News’ Kansas City Startups to Watch in 2022 —…

        Bottom line, their ‘Grief Forecast’ calculates how much ignoring employees’ loss will cost a company

        By Tommy Felts | August 14, 2023

        An Overland Park-based HRtech startup has added new tools to its B2B software platform that equips corporate leaders with the necessary knowledge to support grieving employees. This summer, Workplace Healing launched its Grief Forecast, a free resource that calculates how much a company will lose from its annual bottom line by not properly supporting employees…

        Sunflower fest opens at KC Wine Co as popular pumpkin patch grows into year-round destination

        By Tommy Felts | August 12, 2023

        Transforming from a Jurassic farm to a winter wonderland, the green thumbs at KC Pumpkin Patch have grown their niche as a year-round destination in rural southwest Johnson County. Next set to bloom: a sunflower-rich selfie oasis on the prairie (with wine). “We loved having folks come for the fall [pumpkin patch] season, but people…

        Hemp could be the next superfood: How one state-backed company is connecting farmers to retailers now

        By Tommy Felts | August 12, 2023

        Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro.  AUGUSTA, Kansas — A Kansas company specializing in agricultural and industrial hemp hopes that a collaborative, educational approach in a burgeoning industry will benefit farmers, the environment, and end users…