Sofar Sounds takes grassroots underground to resurrect the live music experience in KC
November 30, 2018 | Elyssa Bezner
Kansas City has a reputation as a home for talented artists, said Hank Wiedel, but restricted resources limit the potential for grassroots performers to reach a global — or sometimes even local — audience.

Hank Wiedel, director of Sofar Sounds Kansas City
Sofar Sounds — an international event series operating under the radar in the metro for two years — reimagines live shows by providing curated, secret performances at which attendees are kept unaware of the location — or if they’re even attending —until a couple nights before. They also don’t know the lineup until the night of a Sofar Sounds performance, said Wiedel, director of the series’ Kansas City branch.
“It’s not like in a normal show … when you have an opening slot and you hope that people show up before the headliner,” he said. “[The audience is] there and they’re listening. I saw the value in that as an artist [myself] and as somebody who also works in the industry.”
Originating in London in 2009, founder Rafe Offer began by orchestrating a small gig for a room of friends, said Wiedel. The shows now appear in more than 350 cities around the world.
Click here to apply to attend a show.
Keep reading after the video.
Wiedel brought Sofar to KC in November 2016 after experiencing a disconnect between performers at packed concerts and shafted artists who were beginning shows in empty venues, he said.
“[It’s] a wonderful concept for artists who are just looking to get their name out there and build a fan base in new markets that they normally couldn’t [reach] if they play the normal club show for up to 15 people,” he added.
Each lineup is intentionally diverse, Wiedel said, citing music ranging between rock, pop, country, electronic, and even Americana artists from Sweden singing in different languages — whatever seems conducive to the listening environment, he said.
“I see it as a way to improve my listening skills as a music lover,” said Wiedel. “It just kind of brings it on home as to why it is that we do the shows and why we love live music.”
Click here to see recent performances.
Keep reading after the video.
Wiedel’s own beach rock, indie band and played a set in between an emo band and a folk artist on a Sofar stage at a firehouse in St. Louis, he added.
“Next thing we know, there’s 70 people in the room, dead silent, all eyes on us,” he recalled. “It was kind of nerve wracking … [but] from an artist’s perspective, it was also exciting just to know that there’s a resource out there that provided an environment for our music to be heard in the way that we would want it to be.”
Wiedel’s band saw a sizable increase in its following after the show — because people took the time to listen, he said.
“All of us remember our first concert and we remember why we were there — it was because we loved the band and we really wanted to see that band. That’s really the only reason,” he added. “The benefit that it has on a guest is that it [gives them a chance to] respect the artist and the environment … and just kind of eliminating any distractions that might inhibit them from enjoying that experience.”

2018 Startups to Watch
stats here
Related Posts on Startland News
Shop Small: 5 gifts for the Christmas lovers on your list
Editor’s note: This feature is the fifth in Startland News’ five-part holiday gift guide — presented in 2023 by nbkc bank — showcasing Kansas City makers and their products. Check out the featured maker below, then keep reading for five gift ideas to get started. As a Kansas City native, Morgan Georgie finds creative and…
Alchemy Sandbox winners are walking away with more than their $5K prizes, founders say
The latest round of Alchemy Sandbox competitors showcased the perseverance and resilience entrepreneurs need to be successful in the long run, said Charon Thompson, announcing five winners of the small business pitch competition. “Businesses that continue to do well stay ready so they don’t have to get ready,” said Thompson, co-founder of The Porter House,…
Laya Center expands with ‘Herban’ product line; earns top 50 honors from Square
Toyia Mays’ customers feel “like a weight has been lifted off their shoulders,” the co-owner of Crossroads-based The Laya Center said, noting the brand’s physical space and its new Herban product line leave people feeling welcome and at home. “Most people when they walk in the door, they verbally express it but you can just…
Shop Small: 5 gifts supporting creators of color in Kansas City
Editor’s note: This feature is the fourth in Startland News’ five-part holiday gift guide — presented in 2023 by nbkc bank — showcasing Kansas City makers and their products. Check out the featured maker below, then keep reading for five gift ideas to get started. Embracing one’s roots is at the core of ParaMi’s identity,…


