Sofar Sounds takes grassroots underground to resurrect the live music experience in KC
November 30, 2018 | Elyssa Bezner
Kansas City has a reputation as a home for talented artists, said Hank Wiedel, but restricted resources limit the potential for grassroots performers to reach a global — or sometimes even local — audience.

Hank Wiedel, director of Sofar Sounds Kansas City
Sofar Sounds — an international event series operating under the radar in the metro for two years — reimagines live shows by providing curated, secret performances at which attendees are kept unaware of the location — or if they’re even attending —until a couple nights before. They also don’t know the lineup until the night of a Sofar Sounds performance, said Wiedel, director of the series’ Kansas City branch.
“It’s not like in a normal show … when you have an opening slot and you hope that people show up before the headliner,” he said. “[The audience is] there and they’re listening. I saw the value in that as an artist [myself] and as somebody who also works in the industry.”
Originating in London in 2009, founder Rafe Offer began by orchestrating a small gig for a room of friends, said Wiedel. The shows now appear in more than 350 cities around the world.
Click here to apply to attend a show.
Keep reading after the video.
Wiedel brought Sofar to KC in November 2016 after experiencing a disconnect between performers at packed concerts and shafted artists who were beginning shows in empty venues, he said.
“[It’s] a wonderful concept for artists who are just looking to get their name out there and build a fan base in new markets that they normally couldn’t [reach] if they play the normal club show for up to 15 people,” he added.
Each lineup is intentionally diverse, Wiedel said, citing music ranging between rock, pop, country, electronic, and even Americana artists from Sweden singing in different languages — whatever seems conducive to the listening environment, he said.
“I see it as a way to improve my listening skills as a music lover,” said Wiedel. “It just kind of brings it on home as to why it is that we do the shows and why we love live music.”
Click here to see recent performances.
Keep reading after the video.
Wiedel’s own beach rock, indie band and played a set in between an emo band and a folk artist on a Sofar stage at a firehouse in St. Louis, he added.
“Next thing we know, there’s 70 people in the room, dead silent, all eyes on us,” he recalled. “It was kind of nerve wracking … [but] from an artist’s perspective, it was also exciting just to know that there’s a resource out there that provided an environment for our music to be heard in the way that we would want it to be.”
Wiedel’s band saw a sizable increase in its following after the show — because people took the time to listen, he said.
“All of us remember our first concert and we remember why we were there — it was because we loved the band and we really wanted to see that band. That’s really the only reason,” he added. “The benefit that it has on a guest is that it [gives them a chance to] respect the artist and the environment … and just kind of eliminating any distractions that might inhibit them from enjoying that experience.”

2018 Startups to Watch
stats here
Related Posts on Startland News
90 on the Clock with ShotTracker
90 on the Clock with ShotTracker By John McGrath, KCPT, and Bobby Burch, Startland News Ed’s Note: Flatland and Startland News have partnered to highlight Kansas City’s innovators and entrepreneurs, all in 90 seconds. This is the third episode in the five-part series. From propelling the game’s emergence in the early 1900s to honing hall of fame players like…
Snafus tangle up Trellie’s future
Wearable tech firm Trellie is winding down operations after some engineering and fundraising mishaps wiped out its cash reserves. Founded in 2012 by Claude Aldridge and Jason Reid, Trellie created a wireless charm that attached to the outside of a woman’s handbag to notify her of an incoming call via flashing LED lights. The product took…
Fund me KC: Beer Paws
Startland News is kicking off a new segment to highlight area entrepreneurs’ efforts to accelerate their businesses. This is an opportunity for entrepreneurs to share their stories to gain a little help from their supporters. If you or your startup is running a crowdfunding campaign, let us know by contacting news@startlandnews.com Who: Crystal K. Wiebe,…
Events Preview: Learn to code, Startup Grind
There are a boatload of entrepreneurial events hosted in Kansas City on a weekly basis. Whether you’re an entrepreneur, investor, supporter or curious Kansas Citian, we’d recommend these upcoming events for you. WEEKLY EVENT PREVIEW Coding & Cocktails When: October 10 @ 6:00 pm – 9:00 pm Where: Sprint Accelerator Women are invited to attend sessions to get…


