Sofar Sounds takes grassroots underground to resurrect the live music experience in KC

November 30, 2018  |  Elyssa Bezner

Sofar Sounds

Kansas City has a reputation as a home for talented artists, said Hank Wiedel, but restricted resources limit the potential for grassroots performers to reach a global — or sometimes even local — audience.

Hank Wiedel, director of Sofar Sounds Kansas City

Hank Wiedel, director of Sofar Sounds Kansas City

Sofar Sounds — an international event series operating under the radar in the metro for two years — reimagines live shows by providing curated, secret performances at which attendees are kept unaware of the location — or if they’re even attending —until a couple nights before. They also don’t know the lineup until the night of a Sofar Sounds performance, said Wiedel, director of the series’ Kansas City branch.

“It’s not like in a normal show … when you have an opening slot and you hope that people show up before the headliner,” he said. “[The audience is] there and they’re listening. I saw the value in that as an artist [myself] and as somebody who also works in the industry.”

Originating in London in 2009, founder Rafe Offer began by orchestrating a small gig for a room of friends, said Wiedel. The shows now appear in more than 350 cities around the world.

Click here to apply to attend a show. 

Keep reading after the video.

Wiedel brought Sofar to KC in November 2016 after experiencing a disconnect between performers at packed concerts and shafted artists who were beginning shows in empty venues, he said.

“[It’s] a wonderful concept for artists who are just looking to get their name out there and build a fan base in new markets that they normally couldn’t [reach] if they play the normal club show for up to 15 people,” he added.

Each lineup is intentionally diverse, Wiedel said, citing music ranging between rock, pop, country, electronic, and even Americana artists from Sweden singing in different languages — whatever seems conducive to the listening environment, he said.

“I see it as a way to improve my listening skills as a music lover,” said Wiedel. “It just kind of brings it on home as to why it is that we do the shows and why we love live music.”

Click here to see recent performances.

Keep reading after the video.

Wiedel’s own beach rock, indie band and played a set in between an emo band and a folk artist on a Sofar stage at a firehouse in St. Louis, he added.

“Next thing we know, there’s 70 people in the room, dead silent, all eyes on us,” he recalled. “It was kind of nerve wracking … [but] from an artist’s perspective, it was also exciting just to know that there’s a resource out there that provided an environment for our music to be heard in the way that we would want it to be.”

Wiedel’s band saw a sizable increase in its following after the show — because people took the time to listen, he said.

“All of us remember our first concert and we remember why we were there — it was because we loved the band and we really wanted to see that band. That’s really the only reason,” he added. “The benefit that it has on a guest is that it [gives them a chance to] respect the artist and the environment … and just kind of eliminating any distractions that might inhibit them from enjoying that experience.”

Click here to apply to perform a Sofar.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , ,
Featured Business
    Featured Founder

      2018 Startups to Watch

        stats here

        Related Posts on Startland News

        Google Fiber hops to new, pricier plans for businesses

        By Tommy Felts | July 12, 2016

        All good things — or in this case inexpensive things — must come to an end. Google Fiber will soon nix early-access pricing for its gigabit business service and will more than double its costs for new customers in August. Google Fiber — which first arrived in Kansas City in 2012 with residential service —…

        Amazon to bring 1,000 jobs, huge facility to KCK

        By Tommy Felts | July 11, 2016

        Online retail giant Amazon will open a massive new facility in Kansas City, Kan. The Seattle-based company announced Monday that it will create more than 1,000 full-time jobs and construct an 855,000-square-foot fulfillment facility near the Turner Diagonal on I-70 in Kansas City, Kan. “These aren’t just any jobs. They are the best entry-level jobs our…

        equity funding

        Survey: KC is sticky for startups with equity funding

        By Tommy Felts | July 11, 2016

        A majority of Kansas City startups choose to maintain their hometown roots after they raise capital — even when the funds come from outside investors, a recent survey found. Of the companies that raised money in 2013 and 2014, 74 percent of them are still active and headquartered in the City of Fountains, according to…

        A marriage of Mr. K’s passions, ‘E Day at the K’ returns July 19

        By Tommy Felts | July 8, 2016

        To say one of Kansas City’s greatest entrepreneurs — Ewing Marion Kauffman — loved baseball would be an understatement. The founder of Marion Laboratories Inc., Kauffman purchased the Royals in 1968 to bring America’s pastime to his beloved hometown, Kansas City. Along with boosting civic pride, the Royals became a model franchise, employing “moneyball” statistical…