Sofar Sounds takes grassroots underground to resurrect the live music experience in KC
November 30, 2018 | Elyssa Bezner
Kansas City has a reputation as a home for talented artists, said Hank Wiedel, but restricted resources limit the potential for grassroots performers to reach a global — or sometimes even local — audience.

Hank Wiedel, director of Sofar Sounds Kansas City
Sofar Sounds — an international event series operating under the radar in the metro for two years — reimagines live shows by providing curated, secret performances at which attendees are kept unaware of the location — or if they’re even attending —until a couple nights before. They also don’t know the lineup until the night of a Sofar Sounds performance, said Wiedel, director of the series’ Kansas City branch.
“It’s not like in a normal show … when you have an opening slot and you hope that people show up before the headliner,” he said. “[The audience is] there and they’re listening. I saw the value in that as an artist [myself] and as somebody who also works in the industry.”
Originating in London in 2009, founder Rafe Offer began by orchestrating a small gig for a room of friends, said Wiedel. The shows now appear in more than 350 cities around the world.
Click here to apply to attend a show.
Keep reading after the video.
Wiedel brought Sofar to KC in November 2016 after experiencing a disconnect between performers at packed concerts and shafted artists who were beginning shows in empty venues, he said.
“[It’s] a wonderful concept for artists who are just looking to get their name out there and build a fan base in new markets that they normally couldn’t [reach] if they play the normal club show for up to 15 people,” he added.
Each lineup is intentionally diverse, Wiedel said, citing music ranging between rock, pop, country, electronic, and even Americana artists from Sweden singing in different languages — whatever seems conducive to the listening environment, he said.
“I see it as a way to improve my listening skills as a music lover,” said Wiedel. “It just kind of brings it on home as to why it is that we do the shows and why we love live music.”
Click here to see recent performances.
Keep reading after the video.
Wiedel’s own beach rock, indie band and played a set in between an emo band and a folk artist on a Sofar stage at a firehouse in St. Louis, he added.
“Next thing we know, there’s 70 people in the room, dead silent, all eyes on us,” he recalled. “It was kind of nerve wracking … [but] from an artist’s perspective, it was also exciting just to know that there’s a resource out there that provided an environment for our music to be heard in the way that we would want it to be.”
Wiedel’s band saw a sizable increase in its following after the show — because people took the time to listen, he said.
“All of us remember our first concert and we remember why we were there — it was because we loved the band and we really wanted to see that band. That’s really the only reason,” he added. “The benefit that it has on a guest is that it [gives them a chance to] respect the artist and the environment … and just kind of eliminating any distractions that might inhibit them from enjoying that experience.”

2018 Startups to Watch
stats here
Related Posts on Startland News
California retail tech firm opens Crossroads office, hiring 20
Retail technology firm PriceSpider is citing the area’s vibrant tech community as the reason behind rooting a new office in Kansas City’s Crossroads Arts District. Headquartered in Irvine, California, PriceSpider said the burgeoning startup community, deep pool of tech talent and Google Fiber’s arrival in 2012 helped push the company to choose the City of Fountains.…
Heart and soul: UMKC celebrates Entrepreneur of the Year Awards (photos)
Convening students, entrepreneurs and top civic leaders, the 32nd annual Entrepreneur of the Year Awards on Tuesday recognized some of the area’s top innovators, including the creative mind behind one of Kansas City’s most iconic structures. The University of Missouri Kansas City’s Henry W. Bloch School of Management presented its International Entrepreneur of the Year…
Women investors create intentional connections with female founders
Female entrepreneurs receive only about 2 percent of all venture capital but own 38 percent of businesses in the United States, the Harvard Business Review reports. That’s in part why a group of women investors in Kansas City is planning to meet with women entrepreneurs to foster better relationships. Investors from the KCRise Fund, Royal…
Not just for students: MCPL expands digital tool set for entrepreneurs
Editor’s note: The following content is sponsored by Mid-Continent Public Library but independently produced by Startland News. Dusty books. Tedious silence. Cranky shushers. Many stereotypes come to mind when one thinks of a library. But for those who haven’t recently visited these sanctums of knowledge, you might be surprised to see their transformations from canvas…


