Sofar Sounds takes grassroots underground to resurrect the live music experience in KC

November 30, 2018  |  Elyssa Bezner

Sofar Sounds

Kansas City has a reputation as a home for talented artists, said Hank Wiedel, but restricted resources limit the potential for grassroots performers to reach a global — or sometimes even local — audience.

Hank Wiedel, director of Sofar Sounds Kansas City

Hank Wiedel, director of Sofar Sounds Kansas City

Sofar Sounds — an international event series operating under the radar in the metro for two years — reimagines live shows by providing curated, secret performances at which attendees are kept unaware of the location — or if they’re even attending —until a couple nights before. They also don’t know the lineup until the night of a Sofar Sounds performance, said Wiedel, director of the series’ Kansas City branch.

“It’s not like in a normal show … when you have an opening slot and you hope that people show up before the headliner,” he said. “[The audience is] there and they’re listening. I saw the value in that as an artist [myself] and as somebody who also works in the industry.”

Originating in London in 2009, founder Rafe Offer began by orchestrating a small gig for a room of friends, said Wiedel. The shows now appear in more than 350 cities around the world.

Click here to apply to attend a show. 

Keep reading after the video.

Wiedel brought Sofar to KC in November 2016 after experiencing a disconnect between performers at packed concerts and shafted artists who were beginning shows in empty venues, he said.

“[It’s] a wonderful concept for artists who are just looking to get their name out there and build a fan base in new markets that they normally couldn’t [reach] if they play the normal club show for up to 15 people,” he added.

Each lineup is intentionally diverse, Wiedel said, citing music ranging between rock, pop, country, electronic, and even Americana artists from Sweden singing in different languages — whatever seems conducive to the listening environment, he said.

“I see it as a way to improve my listening skills as a music lover,” said Wiedel. “It just kind of brings it on home as to why it is that we do the shows and why we love live music.”

Click here to see recent performances.

Keep reading after the video.

Wiedel’s own beach rock, indie band and played a set in between an emo band and a folk artist on a Sofar stage at a firehouse in St. Louis, he added.

“Next thing we know, there’s 70 people in the room, dead silent, all eyes on us,” he recalled. “It was kind of nerve wracking … [but] from an artist’s perspective, it was also exciting just to know that there’s a resource out there that provided an environment for our music to be heard in the way that we would want it to be.”

Wiedel’s band saw a sizable increase in its following after the show — because people took the time to listen, he said.

“All of us remember our first concert and we remember why we were there — it was because we loved the band and we really wanted to see that band. That’s really the only reason,” he added. “The benefit that it has on a guest is that it [gives them a chance to] respect the artist and the environment … and just kind of eliminating any distractions that might inhibit them from enjoying that experience.”

Click here to apply to perform a Sofar.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , ,
Featured Business
    Featured Founder

      2018 Startups to Watch

        stats here

        Related Posts on Startland News

        Andrew Morgans, Marknology, Landlocked

        Landlocked, Marknology startups ‘killing it on Amazon,’ KC founder says

        By Tommy Felts | February 6, 2018

        Landlocked is a brand many Kansas Citians recognize on sight, founder Andrew Morgans said. Marknology is the behind-the-scenes engine that sells it. While his dual companies — an apparel startup known for its popular hybrid pennant tee and a bootstrapped digital marketing firm specializing in Amazon sales — complement one another, the pairing is an…

        LULA.life lula

        Lula raises $420K, fueling expansion of home service offerings

        By Tommy Felts | February 6, 2018

        A $420,000 funding round from Kansas City area investors will accelerate tech startup Lula to expand in Kansas City and soon two more large metros, CEO and founder Bo Lais said. The Overland Park-based firm is eyeing Phoenix and Dallas as its next service areas, but it first plans to focus on marketing its on-demand…

        Level Office, Kessler Building

        Level Office puts coworking space on tap in former law building (Photos)

        By Tommy Felts | February 2, 2018

        Windows from the community coworking space in Level Office’s seven-floor Kessler Building offer an up-close view of the Jackson County Courthouse, Sprint Center and downtown Kansas City. That proximity to the 16th Circuit Court, the court of appeals and the Jackson County Detention Center makes Chicago-based Level Office a magnet for men and women in…

        Former Netchemia CEO, KC venture capitalist launch new fund for Midwest software firms

        By Tommy Felts | February 1, 2018

        Keith Harrington isn’t looking for hockey-stick growth companies. With the new fund he’s co-leading — Novel Growth Partners — Harrington wants to invest in small, steadily-growing tech companies in the Midwest. But instead of a traditional venture capital model, Novel is employing a revenue-based finance model that should appeal to more entrepreneurs, Harrington said. “We believe that…