Innovation district will look to black community for insight, McGinnis tells GEW crowd
November 13, 2018 | Austin Barnes
Developing an innovation district takes a village, Kevin McGinnis told a packed room of Global Entrepreneurship Week attendees — a cross-section of Kansas Citians eager to learn more about how his proposed Keystone innovation district could re-shape diversity and inclusion efforts in the startup space.
“I’m not going to suggest that I’m bringing a bunch of Overland Park executives in to mentor the black community,” said McGinnis, CEO of the Keystone Community Corporation, attempting to clarify his plans during the GEW panel on emerging innovation districts.
Developers aren’t out to erase or diminish the heritage and history of the people who make their homes or businesses in the neighborhoods in and around 18th and Vine — the area the former Sprint executive and founder of the Sprint Accelerator intends to redevelop into an entrepreneurial hub, he said.
Click here to read more about the planned Keystone innovation district.
A series of diversity and community engagement programs are planned for the district, but have yet to be fleshed out, McGinnis added.
Speaking up during a question-and-answer period at the event, Nia Richardson, director of business development at DuBois Consultants, a Kansas City civil and structural engineering firm, challenged the generalities of McGinnis’ announced plans.
Ditching words like “diversity” and “inclusion” are a start, she said, encouraging the panel and attendees to directly address the reality than an innovation district would most impact the black community already living in the area proposed for redevelopment.
“It’s easy to be very specific [in what you’re doing],” said Richardson. “Be very intentional about making sure ‘I can grow black businesses and create more jobs’ to help combat the issues that you have [on the east side].”
The CEO and his partners are open to community-curated ideas and collaboration with local organizations as they navigate their role in diversifying the entrepreneurial ecosystem, he replied.
“We’re not there yet, and I’m not suggesting we have all the answers,” McGinnis said to Richardson, aiming to contrast the Keystone District proposal with fears of gentrification. “What I’m trying to create is a front door to the regional economy of innovation.”
All too often, diversity-led programming doesn’t know where to find a home in Kansas City, McGinnis argued. Establishing a centralized port of economic and entrepreneurial activity — like the Keystone District — could correct the course and provide a welcoming place for diverse and inclusive ideas and activities to flourish in Kansas City, he said.
“I’ve probably picked the most sensitive corridor in Kansas City,” McGinnis told the room, confident in his decision to redevelop in the area. “I’m willing to take [building the Keystone District] on and see what we can do with it.”
News of McGinnis plans for the Keystone District broke last month, shortly after his company secured its first parcel of land near 18th and Vine.
Featured Business

2018 Startups to Watch
stats here
Related Posts on Startland News
RECAP: 1 Million Cups focuses on time with Mixtape, Flowh
There was a theme at today’s 1 Million Cups KC, and it was time. Two startups presented their businesses, both at different stages, and both in different industries, but both dealing with time — how we remember it and how we manage it. Mixtape founder Joel Johnson was first to present his firm, which created…
Lean Lab eyes $25K in national pitch contest
The Lean Lab, a Kansas City-based education innovation incubator, is hoping to strike gold in a national pitch competition in California. The organization on Wednesday will be pitching its model in the Teach For America Social Innovation Awards, an annual competition in which the Lean Lab hopes to snag a $25,000 prize. Lean Lab is the…
Major network provider taps SquareOffs for ‘Rant Offs’
SquareOffs recently landed a client that may place its web-based debate technology in front of millions of more people. The company partnered with digital media network Rant Inc. to offer its online debate and polling tech to engage Rant’s readers and increase their advertising revenue. “It’s one of the bigger contracts that we’re apart of,”…

